Reps Archives

Contractors / Distributors / Industry Consolidation / Industry News / More Insights / People in the News / Reps

People, Products, and Companies … Changes in the Marketplace

David Gordon Posted On April 9, 2025

Q2 started with some personnel announcements and an acquisition announcement so we wrapped up Q1 with an overview of People, Products, and Companies. People McNaughton-McKay In a move that surprised many, McNaughton-McKay announced that Steve Guidry is now the new […]

Marketing / More Insights / Reps

Reps, Do You Market Up?

Gene Biben Posted On March 26, 2025

MANA (the Manufacturers’ Agent National Association) recently had a very interesting article in their magazine on the need for manufacturer representatives to market themselves to their manufacturers as this can help reduce the risk of terminations caused by manufacturer personnel […]

Contractors / Customer Segments / Growth Strategies / Lighting / More Insights / Reps / Sales Channel

Acuity, Delta Seek to Broaden Controls Market

David Gordon Posted On March 26, 2025

Expanding Lighting Controls Opportunities

When lighting companies show up at AHR to exhibit and talk about lighting controls, as well as hold educational sessions / press briefings, you know the lighting market is changing. This is what Acuity / QSC and Delta Intelligent Building […]

Associations / More Insights / Reps

NEMRA. “It Starts with Us.” 2000+ Strong

David Gordon Posted On February 24, 2025

Earlier this month the sales organizations of much of the industry gathered in Orlando for NEMRA’s 2025 Annual Conference. This gathering, the largest collection of electrical distribution professionals, represented over 2000 individuals from over 140 manufacturer and 250 sales organizations […]

Marketing / More Insights / Reps

Power the Network … a CBM Production

David Gordon Posted On February 13, 2025

CBM - Power the Network Product - Channel Marketing Group David Gordon

Manufacturer representatives have been “upping” their game in the marketing area over the past few years. One of them that is doing something a little different is CBM. CBM (formerly known as Cleaves-Bessmer-Marietti) is an electrical manufacturer representative serving the […]

Branding / More Insights / Reps

JD Martin Re-Brands. Communicates a Message

David Gordon Posted On January 29, 2025

What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]

Associations / Manufacturers / Reps

NEMRA ’25 Sharing the Future

David Gordon Posted On January 28, 2025

Attending NEMRA ’25? This year’s theme, “It Starts With Us” is emblematic of the role that manufacturers and manufacturer representatives play in the channel. Without manufacturers there are no products to sell. Without manufacturer representatives (and lighting agents), many manufacturers […]

Channel Strategies / More Insights / Reps / Sales Channel

“Understanding” is Key to the Future for Manufacturers & Reps

Gene Biben Posted On January 2, 2025

Understanding Manufacturer - Rep Relationships

Last September NEMRA released its “Manufacturer of the Future Report” as a follow-up to its 2020 report on “The Rep of the Future.” As always, they are extremely well done and include a significant amount of time interviewing many key […]

Distributors / Growth Strategies / Industry Consolidation / Industry News / Manufacturers / More Insights / Reps

Acquisitions … for Manufacturers, Distributors, and Reps Continue

David Gordon Posted On December 9, 2024

The electrical industry continues to consolidate. Three more acquisitions were announced last week and there were a couple of manufacturer deals from last month that we haven’t gotten to comment on. Manufacturers Three deals: Legrand Acquires Power Bus Last week […]

Distributors / Lighting / People in the News / Reps

People in News Leading NEMRA Lighting, FrommConnect, and Sonepar

David Gordon Posted On December 3, 2024

People in the News - Bristol, Naida, Kline

Over the past few weeks there have been a few key hires in a number of companies so a “People in the News” Jeff Bristol Joins NEMRA to Lead Lighting Division Last week NEMRA announced the launch of its Lighting […]