MANA (the Manufacturers’ Agent National Association) recently had a very interesting article in their magazine on the need for manufacturer representatives to market themselves to their manufacturers as this can help reduce the risk of terminations caused by manufacturer personnel […]
When lighting companies show up at AHR to exhibit and talk about lighting controls, as well as hold educational sessions / press briefings, you know the lighting market is changing. This is what Acuity / QSC and Delta Intelligent Building […]
Earlier this month the sales organizations of much of the industry gathered in Orlando for NEMRA’s 2025 Annual Conference. This gathering, the largest collection of electrical distribution professionals, represented over 2000 individuals from over 140 manufacturer and 250 sales organizations […]
Manufacturer representatives have been “upping” their game in the marketing area over the past few years. One of them that is doing something a little different is CBM. CBM (formerly known as Cleaves-Bessmer-Marietti) is an electrical manufacturer representative serving the […]
What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]
Attending NEMRA ’25? This year’s theme, “It Starts With Us” is emblematic of the role that manufacturers and manufacturer representatives play in the channel. Without manufacturers there are no products to sell. Without manufacturer representatives (and lighting agents), many manufacturers […]
Last September NEMRA released its “Manufacturer of the Future Report” as a follow-up to its 2020 report on “The Rep of the Future.” As always, they are extremely well done and include a significant amount of time interviewing many key […]
The electrical industry continues to consolidate. Three more acquisitions were announced last week and there were a couple of manufacturer deals from last month that we haven’t gotten to comment on. Manufacturers Three deals: Legrand Acquires Power Bus Last week […]
Over the past few weeks there have been a few key hires in a number of companies so a “People in the News” Jeff Bristol Joins NEMRA to Lead Lighting Division Last week NEMRA announced the launch of its Lighting […]
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, ElectricalTrends is pleased to welcome our newest partner, Prokeep. Prokeep offers a unique solution to distributors, which […]
David Gordon
Channel Marketing Group
919-488-8635
