Technology Archives

Introducing Parspec Sales Management: AI-Native Operating System for Lighting Agents

David Gordon Posted On March 26, 2026

Thinking about AI is a step towards thinking about innovation and growth of a business. Investing in the technology infrastructure of a company is necessary, and also scary. For this reason, many owners prefer to be conservative and settle for […]

Productivity / Technology

How Speed Helps You Win … Orders

David Gordon Posted On March 6, 2026

Last month I participated on Prokeep’s webinar on order quotation and order automation. For a pre-launch event, the attendance was great. The timing, incidentally, coincided with attendance at NEMRA were some large contractors shared what is important to them. The […]

eBusiness / eCommerce / eMarketing / Growth Strategies / More Insights / Technology

How Companies Are Using 3 Technologies to Boost Collaboration and Drive Sales

David Gordon Posted On March 5, 2026

AI CRM Marketing Automation to Collaborate Increase Sales

You know that AI has been all the rage for the past few years. It started gaining consumer awareness with the launch of ChatGPT and now is talked about at every conference and leaders ask other leaders “what are you […]

More Insights / Research Reports / Technology

How AI Can Transform HR for Electrical Distributors

David Gordon Posted On February 24, 2026

For electrical distributors, their largest asset, and greatest differentiator, is their people. While inventory is a large line-item expense, the reality is that you can operate a electrical distributorship with little, if any, inventory if that is your business model. […]

Distributors / More Insights / Technology

Sonepar and AI

David Gordon Posted On February 19, 2026

Sonepar - the AI Enabled Distributor - ElectricalTrends

When you have $36+ billion in sales, are private, and have a net profit of at least $1.8 billion, you have money to invest into the business. This is Sonepar. This is the company that has invested much in eCommerce […]

Technology

Speed Wins – Automated Ordering – Prokeep Webinar

David Gordon Posted On February 10, 2026

You’ve heard the phrase “speed kills.” From a business perspective, speed can kill your competition. It can help you win the order by being their first. You either take the order off the market because your customer needs to get […]

Industry Consolidation / Industry News / More Insights / Productivity / Technology

Innovation Drives Acquisition – Arlington and Pull Logic

David Gordon Posted On January 30, 2026

What do Arlington Industries and Pull Logic have in common? Both are innovators. And innovative companies drive change and are valued. Innovation Drives Acquisition Both companies are known as innovators and, coincidentally, received new “investors” with Arlington being acquired by […]

eBusiness / Industry Outlook / Productivity / Profitability / Technology

AI for Distributors: Supporting the Entire Sales Team

David Gordon Posted On January 25, 2026

AI for Distributor Sales Team - ElectricalTrends

Lots of conversations regarding AI for distribution. Lots of application-specific initiatives, which is an approach. There are some more “comprehensive” systems, which is a different approach. What the right solution is is a company-specific conversation based upon goals, however, the […]

More Insights / Productivity / Profitability / Reps / Technology

NEMRA: Reducing Channel Friction Where It Matters Most

David Gordon Posted On January 22, 2026

Channel friction inevitably occurs when money is involved. While the flow of money is always good, administering and reporting on it is where the friction comes about. This gets to the issue of “is the information accurate.” Achieving accuracy requires […]

Associations / eBusiness / eCommerce / Technology

Stop Duplicating Work: Learn How to Syndicate Product Data the Smart Way

David Gordon Posted On January 21, 2026

Data is the lifeblood of every business. You need to know “the numbers” to track sales, manage inventory, pay bills. On a personal side, it is what drives commissions and payroll. But an underpinning of this information that is rarely […]