How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]
Recently I saw information promoted by a company called Mydatafactory as I saw their advertorial targeting the industrial distribution industry. It intrigued me as it spoke to how industrially-oriented companies could compete more effectively versus the large distributors. Essentially, this […]
As all portions of the electrical distribution value chain continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors and industrial buyers on their perspectives on eCommerce. The forthcoming white paper (you can reserve your copy […]
Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Sonepar, Rexel, Watsco, Fastenal, Grainger, Ferguson and similar – and there has been a recurring trend … growth […]
If we’re to believe, AI is going to solve all our problems! It’s going to manage the sales organization, handle quoting, respond to customer service calls, make product recommendations, manage inventory, recommend and adjust pricing, analyze the business, simplify marketing, […]
If you are talking tech or processes with anyone inevitably the topic quickly turns to AI. There is much going on in this space and it seemingly changes daily. I’ve recently had conversations with some people inquiring what distributors are […]
Over the past few years Schaedler Yesco has undergone significant growth. This ESOP company, which celebrated its 100th anniversary last year, has undergone much growth, and with it the resulting change, over the past few years. It has: Opened new, […]
I’m looking forward to being a guest today on LEADsmart’s Around the Horn. If you haven’t heard of Around the Horn, it is a live podcast (yes, you can watch it on LinkedIn), with LEADsmart’s Kevin Brown and Tom Burton. […]
With everything becoming more “digital” and analytics driving much, the role of product data has become more important to the electrical industry. And it is not just the historical issue of descriptions and assets. It is the underlying foundation of […]
For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]
David Gordon
Channel Marketing Group
919-488-8635
