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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Outlook  / Lighting2
Take the Q2 Pulse of Lighting Survey; Receive Free Report
David Gordon Posted On June 8, 2025

Q4 Pulse of Lighting Survey

Aside from June being the beginning of summer, it’s also the last month of the quarter … which means it’s time for the Q2 Pulse of Lighting Survey! Q1, if you’ll remember, was slow. Weather, natural disasters, February announcement that […]


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Advocacy  / Associations  / More Insights  / Training
2025 Women in Industry Forum- “A fantastic event”ji
David Gordon Posted On June 8, 2025

2025 Women in Industry Forum

Last week our friend, Desiree Grace, newly appointed VP Sales & Customer Service, Americas, for Mersen, attended the NAED Women in Industry Forum and offered to share feedback on the conference with ElectricalTrends readers. “NAED’s Women in Industry Forum, themed […]


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Industry Outlook  / More Insights
The Evolution of Copper
David Gordon Posted On June 5, 2025

Copper

A few weeks ago, Dr. Copper, (aka Dr. John Gross), shared a retrospective history of the copper industry in his Copper Journal In the report he had a chart showing the red metal’s consumption by end-user market based upon information […]


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Customer Segments  / Growth Strategies  / Industry Outlook  / More Insights  / Research Reports
Top 25 Housing Markets … What Markets Have Growth
David Gordon Posted On June 3, 2025

Zonda Top 25 Housing Report

Are you wondering where the business is? The phrase “go west young man” now needs to be “go south your man.” Especially when you think about how housing drives the market. Going south is no longer about moving there for […]


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Associations  / People in the News  / Technology
Duffie Joins ETIM NA Board
David Gordon Posted On June 3, 2025

John Duffie Siemens ETIM NA

ETIM North America is proud to announce the appointment of Jon Duffie, Director of Channel Management at Siemens, to its Board of Directors. With more than three decades of experience in the electrical industry, Duffie brings deep expertise in data […]


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Associations  / Distributors  / Industry Outlook  / More Insights
MDM Shift Delivers Thought Leadership & Ideas
David Gordon Posted On May 29, 2025

2025 MDM Shift

A couple of weeks ago John Gunderson and I had the privilege to be invited to the NAW / MDM Shift conference. John was a conference presenter. Channel Marketing Group was proud to partner with NAW and MDM to promote […]


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Industry Consolidation  / More Insights
Planning to Sell. Prepare Leadership Plan.
David Gordon Posted On May 29, 2025

Succession Planning for a Sale

Thinking of selling to capitalize on the business, and maybe diversify your financial holdings, but not ready to retire? Possibly interested in the proverbial “bite of the second apple”? Perhaps a private equity (PE) firm is in your future. PE […]


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Associations  / More Insights
2025 NAED National … “Workman-Like”
David Gordon Posted On May 28, 2025

NAED 2025 National - Marco Island

Last week’s NAED National Meeting brought the NAED senior leadership meeting season (regionals and national) to an end with the next meeting scheduled being the NAED Western next January. The remainder of the year is NAED’s “niche” meetings – Women […]


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Distributors  / Industry Consolidation  / More Insights
Acquisition Activity Picks Up in May
David Gordon Posted On May 27, 2025

Electrical Mergers Acquisitions

Acquisition activity this year has been very mild. After 117 deals being announced over in 3 ½ years, there were only three deals announced in Q1. But in the last week, another four electrical / lighting distributor deals were announced. […]


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People in the News
People on the Move to Rexel, Mersen, and World Electric
David Gordon Posted On May 27, 2025


Last week a couple of major personnel announcements were made including Stephen Wyckoff leaving USESI’s Lade Electric Supply to become SVP & President, Southeast Region, for Rexel, Mersen announcing that Desiree Grace, formerly of River Heights Consulting and most recently […]


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