We need to grow the ElectricSmarts team again! ElectricSmarts will soon be entering its 18th year and will be again expanding and rolling out a great number of Advantage Products in our Suite at the NAED Eastern Meeting in November. […]
Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to credit typically won more business in a market. Since a […]
On Monday we shared manufacturer Q2 performance and rest of year outlook from Littelfuse, Encore Wire, Schneider Electric and Pentair. Today we’re going to review the quarterly reports from GE, Eaton, Emerson, ABB and Hubbell (with the focus solely on […]
Last week we reviewed the Q2 performance updates of publicly held electrical distributors as well as other national organizations that share their performance. This week we’ll review some of the Q2 manufacturer performance reports (and the list of companies is […]
Over the past couple of weeks a number of manufacturers and some distributors have shared second quarter performance updates. We’ve taken a look at many and will share pertinent, US-related information. First we’ll do distributors as AD, Graybar, Rexel, WESCO […]
Distributors have been seeking opportunities to generate, or increase, their service revenue. While traditionally a complementary service for industrially-oriented distributors, construction-oriented distributors are also seeing opportunities. Some distributors have defined revenue goals, others look at this opportunistically (or give the […]
The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there […]
In talking with senior management and HR managers of distributors, a continual challenge is personnel. While frequently these discussions relate to qualified (industry or skilled) personnel for sales, branch management and/or specialists, a frequent comment is the “churn” that they […]
Littelfuse is seeking a Channel Marketing Program Manager. The role is to oversee sales and marketing of industrial products through all channels – primarily electrical and industrial but need to have an open mind towards electronic and eCommerce channels (given the […]
What is Amazon Business’ true impact on the electrical distribution channel? It isn’t “point and click”? Over the past few years it’s been said “if you don’t have a commerce-enabled website you’ll be out of business.” The mantra has been […]
David Gordon
Channel Marketing Group
919-488-8635
