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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
March Came in Like a Lion and Western PA Distributors Were Acquired
David Gordon Posted On March 11, 2018


  The proverb “March comes in like a lion, goes out like a lamb” was in full swing last week … weather-wise and for the electrical distribution industry. Last week saw the east coast’s second northeaster snow storm and while […]


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Contractors  / Customer Segments  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Productivity  / Profitability  / Sales Channel  / Technology
Home Depot … Pros, Website, Analytical Tool Investments to Grow the Business
David Gordon Posted On March 8, 2018


Earlier today Home Depot presented at the Raymond James 39th Annual Institutional Investors Conference.  While, overall, Home Depot is not a significant competitor to electrical distributors, if you serve the residential electrical contractor / builder market or the small contractor market, […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Research Reports  / Supplier / Products
Lighting Market Study
David Gordon Posted On March 7, 2018

Survey

If there is a word to that represents the lighting market it is “change”.  The technology has revolutionized the lighting category.  Aside from the energy efficiency benefits, the technological changes are bringing enhanced functionality, is impacting the controls market and […]


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Channel Strategies  / More Insights
Cree … Strategically Changing
David Gordon Posted On March 6, 2018


When Gregg Lowe joined Cree late last year a key element of his platform, and rightfully so, was conducting a strategic review to understand what he was now managing and to evaluate the path forward.  Since he’s learned the business […]


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Associations  / eBusiness  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Technology
NAED 2018 South-Central Observations
David Gordon Posted On March 5, 2018


The tone of last week’s NAED South Central, held in San Diego, was interesting and may be best described as “subdued”, business-like”, “expected”. Some used the word “quiet” and many were challenged when asked about trends that they observed or […]


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Branding  / Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights  / Research Reports  / Sales Channel  / Technology
State of eCommerce According to Electrical Contractors & Buyers
David Gordon Posted On February 21, 2018


According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory.  […]


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Customer Segments  / eBusiness  / eMarketing  / Industry News  / More Insights  / Research Reports
2018 State of eCommerce Electrical Contractor & Buyer Insights
David Gordon Posted On February 21, 2018


Recently Channel Marketing Group survey electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of selected distributors and manufacturers and Electrical Wholesaling. Over 1300 individuals […]


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Industry Consolidation  / Manufacturers  / More Insights
GE Continues Sell Off … GE Lighting No Longer Global
David Gordon Posted On February 19, 2018


GE has been in the news for many of the wrong reasons over the past couple of years and it looks like it will continue to be for the next few years as it begins its dismantling.  The first to […]


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More Insights  / People in the News
Obetz Joins NSi
David Gordon Posted On February 19, 2018


  NSi Industries recently hired Jason Obetz as the Eastern Regional Vice-President of Sales. Obetz comes to NSi Industries with over 20 years of experience in electrical sales. Obetz started his business career with Burndy and later worked for NB […]


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More Insights  / People in the News
Liteline Expands Sales Management with O’Sullivan
David Gordon Posted On February 19, 2018


Liteline Corporation, one of Canada’s leading residential and commercial lighting manufacturers offering more than 650 product lines for residential and commercial applications in the US and Canada, is expanding its US sales presence, introducing Brian O’Sullivan as its new Regional Sales Manager […]


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    Channel Marketing Group
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