Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / Growth Strategies  / Manufacturers  / More Insights  / Supplier / Products
Manufacturer Product News – ABB, Cree, GE, Leviton
David Gordon Posted On March 23, 2017


Over the past month or so there have been a number of interesting manufacturer product news that may represent opportunities for distributors and/or generate questions that could impact electrical distributors (and the manufacturers themselves). With this as a caveat, here […]


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Channel Strategies  / Customer Segments  / Industrial Market  / Industry News  / More Insights  / Productivity  / Supplier / Products
10 Trends for the Industrial Automation and Control Market
David Gordon Posted On March 21, 2017


For the past couple of years the industrial segment has been “challenged”.  Much of this was driven by the decline in the oil & gas market which had a significant ripple effect.  Concurrently, a strong dollar hurt exports for many […]


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Customer Service  / Logistics  / More Insights  / Productivity  / Profitability  / Purchasing
When Service and Profit Counts
David Gordon Posted On March 12, 2017


Last month Dick Friedman shared some ideas on how to ensure sales operations and customer satisfaction. Distributors know that operations is the key to profitability.  This can relate to managing what sales is allowed to order to ensure they don’t inadvertently […]


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Awards  / Customer Segments  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / More Insights  / Reps  / Sales Channel
Industrial Market Drivers, Can You Compete Differently
David Gordon Posted On March 8, 2017


Over the past few weeks distributors and manufacturers are reporting an uptick in their industrial business and, in some cases, a significant increase.  The reasons vary from “general optimism” to the increase in oil rigs; from replacing / upgrading aging equipment […]


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Channel Strategies  / Customer Service  / Growth Strategies  / Logistics  / Manufacturers  / More Insights  / Sales Channel  / Supplier / Products
Omni Cable Energizing Sales?
David Gordon Posted On March 2, 2017


In a move that has been rumored for a few weeks, Omni Cable will now be a resource for distributors of Eaton and Square D breakers. In an effort to continue their initiative to ensure a safe, authorized, resource for […]


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Jobs  / More Insights
Regional Sales Managers Wanted
David Gordon Posted On March 2, 2017


The Regional Sales Manager is responsible for managing, coaching, and leading all activities as it pertains to sales growth for all Marinco brands within the industrial market, including Marinco Power Products, Promariner Industrial, Ancor, BEP, and Mastervolt. Primary responsibilities include […]


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Associations  / Distributors  / eBusiness  / eMarketing  / More Insights
2017 NAED South-Central … The Beginning of an Upturn?
David Gordon Posted On February 26, 2017


Attendees at the 2017 NAED South-Central shared a sense of optimism as many expressed improving sales in January and February.  It was not unusual to speak with a distributor or manufacturer who was up 3-5% and there were some, non-lighting, manufacturers […]


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Channel Strategies  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / More Insights  / Technology
A New Dawn of Lighting Technology
David Gordon Posted On February 15, 2017


Last month we introduced a three part series from Wendell Strong entitled “Insights into the World of PoE Lighting Technology.” His first part, titled “In the Beginning there was Light(ing).” This month he continues the series with where LED is […]


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Advocacy  / Associations  / Channel Strategies  / More Insights  / Reps  / Sales Channel
NEMRA Power Pact to Drive Exponential Growth
David Gordon Posted On February 13, 2017


Last week we shared insights from the NEMRA Annual Meeting and mentioned NEMRA’s new initiative / platform called Power Pact which is conceived, based upon research, to take manufacturer / rep relations to partnerships with a goal of developing a […]


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Associations  / Industry News  / More Insights  / Reps
NEMRA Delivers a 2017 Power Pact
David Gordon Posted On February 8, 2017


Last week’s NEMRA meeting pulled together the industry’s sales organization. Over 1900 manufacturers and manufacturer reps came together to review 2016, recognize successes and discuss how to accelerate growth in 2017.  In the words of one attendee, “this is the […]


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