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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Customer Service  / Logistics  / More Insights  / Productivity  / Purchasing  / Technology
Customer Satisfaction vs Inventory Management
David Gordon Posted On July 22, 2016


There are three functional responsibilities that are critical to the survival, and growth, of all distributors.  They are business development (need more sales!), effective inventory management and collections (inferring that credit is provided).  To achieve this companies need to be […]


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Growth Strategies  / Industry Consolidation  / Lighting  / Lighting2  / Manufacturers  / More Insights
Cree Streamlines to Expand Lighting
David Gordon Posted On July 19, 2016


Last week Cree streamlined its business by divesting of its Wolfspeed business in an endeavor to expand its lighting business. Wolfspeed, Power and RF division, which includes the silicon carbide substrate business for power, RF and gemstone applications, and was the […]


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Customer Segments  / eBusiness  / Industrial Market  / Industry News  / More Insights  / Sales Channel
Grainger Q2 Earnings … Industrial slowdown continues
David Gordon Posted On July 19, 2016


It’s Q2 earning season, providing distributors (and manufacturers) with an opportunity to benchmark their performance, gain insights (or confirmation) on what they are seeing in the market and possibly learn a little from publicly held companies.  First up is Grainger whose […]


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Branding  / eBusiness  / eMarketing  / Marketing  / More Insights  / Technology
Getting Found Online…Site Optimization (SEO)
David Gordon Posted On July 10, 2016


Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website.  Making the investment in a website (and eCommerce) is, as they […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
A Shot in the Arm
David Gordon Posted On July 7, 2016


Earlier this year Codale Electric, a Sonepar operating company, acquired Grove Madsen.  Two months later Codale and Grove Madsen have big growth plans.  A recent story in the Northern Nevada Business Weekly shared some of the strategies that are in […]


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Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / More Insights  / People in the News  / Pricing
An Industry Undergoing Change
David Gordon Posted On July 5, 2016


We’ve just passed the 6 month mark for the year and while there has been much change, the past month highlighted many and accelerated some. Consider: Consolidation Shealy sells to Border States to create a $2B ESOP. Grove Madsen sells to […]


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Channel Strategies  / Customer Segments  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity Delivering on All Cylinders in Q3
David Gordon Posted On June 30, 2016


Acuity announced their Q3 results yesterday.  In an electrical materials market that continues to be rather anemic, the lighting market continues to outperform and Acuity remains the leader among large lighting players.  It appears that Acuity is delivering on all cylinders. […]


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Industry News  / More Insights  / Research Reports  / Supplier / Products
Electrical Enclosure Market Research
David Gordon Posted On June 27, 2016


A core service of Channel Marketing Group is conducting market research for manufacturers and distributors.  One of the benefits of much of our channel research is the ability for participating distributors to receive free market research. We’re currently seeking input into […]


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Industry Consolidation  / Logistics  / More Insights  / Technology
Epicor for Sale … Again?
David Gordon Posted On June 27, 2016


According to today’s Wall Street Journal, it appears that Epicor, the provider of Eclipse to many electrical distributors, is up for sale again. Apax Partners, the private equity firm that purchased Epicor in 2011, and eventually Activant, reportedly is again […]


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Jobs  / More Insights
Omni Cable Seeking Regional Vice President – Filled
David Gordon Posted On June 14, 2016


Omni Cable, a leading supplier of specialty wire and cable to electrical wholesalers is seeking a West Coast Regional Vice President.  West Coast is currently considered “west of Rockies”.  Role is responsible for business development and operational responsibilities for 3 branches […]


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  • David Gordon
    Channel Marketing Group
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