It’s earning season and with it the comes the opportunity to see how manufacturers and a few distributors are doing … or, in many cases, to confirm what many may already know … that the electrical industry, for many, has […]
Earlier this month I attended the AD Electrical Supply Division (ESD) National Annual Meeting (NAM) held at the Gaylord Texan in Dallas. The theme was Together, We Win, a continuation of their recent branding strategy. The meeting attracted about 1,000 […]
Your salespeople are great, right? After all, they are YOUR salespeople. When the economy is going great (you remember when!!), everyone hit their sales goals or achieved ever higher levels. When it muddles along and goals are not achieved, excuses […]
Over the past few weeks Allen and I have spoken to a number of distributors and manufacturers and are receiving a range of input. During our discussions we gain a sense of what is occurring within markets. All of our […]
As we’ve talked to distributors over the summer a recurring theme has been the need to improve inventory management. Part of the reason is that the frequency of new products has increased, another issue is the stocking of LED products […]
This press release announcing that Microsoft recognized I.B.I.S. as its US Distribution Partner of the Year came across our desk the other day and basically it’s interesting because I.B.I.S., Inc. was just one of the companies we featured in our Tech […]
Okay, electrical distributors and manufacturers are not known, surprisingly, as the best marketers on the planet. But we’re also not the worst. A number are migrating their marketing efforts from focusing on premiums, promotions and events to a broader array […]
Last week we received a press release, which was published in multiple outlets, from Datalliance announcing that Legrand’s Wiremold line, Hoffman and ILSCO “are continuing to expand their Vendor Managed Inventory (VMI) programs with a growing list of distributors and utilities […]
Eight years ago we started ElectricalTrends with the idea of sharing ideas and observations regarding the electrical channel. Our concept was to extend our reach, hopefully create discussion and, in some instances, share an idea that may help your company. […]
Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched. We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]
David Gordon
Channel Marketing Group
919-488-8635
