Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Contractors  / Customer Segments  / Customer Service  / Distributors  / Industrial Market  / Industry News  / Manufacturers  / More Insights  / People in the News  / Productivity  / Supplier / Products  / Technology
NAED 2015 National Meeting – A Whirlwind Weekend in Chicago
David Gordon Posted On May 20, 2015


NAED held its 2015 Annual Meeting in Chicago this past weekend.  748 people registered.  There were 93 distribution entities and 105 manufacturer entities (inclusive of divisions for each) but there were only 46 manufacturer strategic one-on-one booths where distributors could […]


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Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Reps  / Supplier / Products
A different type of lighting agency? And LightFair input
David Gordon Posted On May 14, 2015


LightFair is over. The awards have been given and many are talking about the plethora of lighting suppliers and throngs of people at The Show. While we didn’t attend, those distributors whom we spoke to that did attend said it […]


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Customer Service  / Distributors  / eBusiness  / More Insights  / Productivity  / Profitability
How technology can change your business?
David Gordon Posted On May 10, 2015


“What’s in it for me?” Over the years we all ask that question, especially when it comes to making decisions about our ERP software systems. Since most ERP’s at the order entry stage essentially perform the same function, we started […]


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Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Logistics  / Manufacturers  / Marketing  / More Insights  / Pricing  / Profitability  / Purchasing  / Technology
Amazon Upgrades from Supply to Business
David Gordon Posted On May 6, 2015


Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries!  They regularly make […]


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eBusiness  / Industry News  / More Insights  / Productivity  / Technology
ERP Companies on the move?
David Gordon Posted On May 4, 2015


INFOR and Epicor are in the news again. Recently a notice came in that INFOR filed an offering aimed at raising $100 million, to probably fuel some acquisitions. Why is this of interest? INFOR will probably continue to reinvent themselves […]


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Customer Segments  / Growth Strategies  / Industrial Market  / Industry News  / More Insights  / Productivity  / Profitability
Doing the same thing and expecting different results with non-stock inventory!
David Gordon Posted On April 30, 2015


Sometimes you have to stop and wonder why you do the same things over and over, expecting different results when it comes to the way you handle inventory. Most distributors have a dollar figure in their head that they don’t […]


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Branding  / Manufacturers  / More Insights
Manufacturer Showcase Launched
David Gordon Posted On April 27, 2015


ElectricalTrends launched a new feature this week. Our Manufacturer Showcase section enables participating manufacturers to upload content to support their distributors.  Information will include new product information, press releases, white papers, technical information, videos and more. The first two manufacturers […]


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Distributors  / More Insights
Rosy outlook gets cold; WESCO underdelivers and acquires
David Gordon Posted On April 27, 2015

WESCO earnings

    “Numbers numbers, what are the numbers?” Last week WESCO announced its Q1 results which was received with disappointment. In reviewing their presentation, it’s an interesting challenge to decipher the real performance with terms such as “normalized organic” and […]


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Growth Strategies  / More Insights  / Productivity  / Profitability
Why Grow?
David Gordon Posted On April 22, 2015


We’re in the business of helping companies grow. Whether it’s to increase top line sales, improve the bottom line, improve productivity  or all three, the bottom line why you engage with either one of us is that you want tomorrow […]


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Branding  / Customer Segments  / Distributors  / Industrial Market  / Manufacturers  / More Insights  / Research Reports  / Sales Channel
Reading Round-Up: Hubbell, Graybar, Grainger, Rexel, Data Centers, Vertical Marketing
David Gordon Posted On April 19, 2015


It’s been a little while since we’ve shared some new content, which we’re working on.  We’ve both been traveling a bit and have been off-site at clients, but we’ll get back to sharing this week. To start the week off, […]


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