Reading Round-Up: Hubbell, Graybar, Grainger, Rexel, Data Centers, Vertical Marketing
It’s been a little while since we’ve shared some new content, which we’re working on. We’ve both been traveling a bit and have been off-site at clients, but we’ll get back to sharing this week. To start the week off, […]
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Graybar’s Acquisition; Benefit for SQD Automation Distributors
This week’s news that Graybar made an acquisition was a surprise to many. The words Graybar and “acquisition” have not gone together for many many years (according to a reader, who’s been in the industry for “many” years, he recalls […]
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Microsoft 2015 Convergence
You say or mention Microsoft around just about every distributor and their employees and they respond “Excel” almost in unison. Some will say ‘Outlook’, ‘Power Point’ or ‘Access’. Very few will say AX (The ERP software) or AX Dynamics. Your kids […]
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Strategies in Light Observations; Distributor LED Opportunities
Periodically we like to invite guest bloggers to share ideas, opinions, insights or to report from conferences that we’ve been unable to attend. Recently, Ted Konnerth, President of Egret Consulting Group, a leading recruiter in the electrical and lighting industry […]
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Graybar, Sonepar … Creating / Fulfilling Demand
Over the past couple of months we’ve been talking about growth, be it from demand creation or demand fulfillment. We’ve written an article on it for Industrial Supply, one for the Canadian Electrical Wholesaler and a couple here on ElectricalTrends […]
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Could Software Determine Who Gets The Business?
We’ve all heard how customers want to be self-sufficient, that they want easier ways of doing business, that software can create connectivity between customers, that customers want to buy online or get their own pricing or use data-mining software to better understand […]
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Poaching your small and mid-sized contractors – The Big Sting
Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]
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Growing through Innovation … Cree Recognized Worldwide
It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]
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Delivering Wow Delivers Sales for Small Manufacturers
Today we’ve got a guest blogger talking about how small / niche manufacturers can succeed. It can be a hard road, but one that with some perseverance can be very important to a distributor (in serving their customer) and obviously […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
