Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Segments  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Profitability  / Sales Channel
Will oil, copper and the US dollar impact your business?
David Gordon Posted On January 15, 2015


Over the past few weeks I’ve been meeting and talking with distributor clients and inevitably the conversation turns to macro-economic topics starting with oil. Now mind you, this isn’t meant as alarmist or negative as, depending upon the geographic area, […]


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Branding  / Channel Strategies  / Contractors  / Customer Segments  / Growth Strategies  / Marketing  / More Insights  / Sales Channel
Customers are People Too – Know Their Demographics
David Gordon Posted On January 11, 2015


I know, it should obvious. Are your customers people or are they businesses? What differentiates one company from another is a mix of services, product availability, prize, credit, ease of doing business and yes, possibly relationships. But relationships are personal. […]


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Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Sales Channel  / Technology
Beyond Your Business Reach?
David Gordon Posted On January 5, 2015


Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a  good  year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / People in the News  / Research Reports  / Sales Channel  / Supplier / Products
Top 14 ElectricalTrends Postings in 2014 and 2015 Outlook Results
David Gordon Posted On December 30, 2014


As we close the year, we would like to thank you for your support, your readership and your input. Our goal for ElectricalTrends is to provide some thought leadership, share opinions and comments about what’s going on in the electrical […]


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Branding  / Channel Strategies  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / More Insights  / Reps  / Sales Channel  / Supplier / Products  / Technology
10 Issues that May Be Keeping You Up at Night
David Gordon Posted On December 18, 2014


This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently.  […]


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Channel Strategies  / Contractors  / Growth Strategies  / Marketing  / More Insights
Manufacturer and Distributor Promotional Ideas
David Gordon Posted On December 15, 2014


As the year begins to wind down, many in marketing departments are giving consideration to promotional  / marketing ideas for 2015.  To help provide some fodder for idea generation, we thought we’d share some promotions / marketing items that have […]


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Channel Strategies  / Customer Service  / Logistics  / Marketing  / More Insights  / Productivity  / Profitability
CSI study can lead to process improvement (hub delivery)
David Gordon Posted On December 3, 2014


The other day I was writing a  customer satisfaction report we had just conducted for a client. The report asks customers what is important to them and how the client performs on each of the attributes. It covers all aspects of […]


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Industry News  / More Insights  / Research Reports
2015 Electrical Industry Projections
David Gordon Posted On December 1, 2014


Last week Electrical Wholesaling released it’s 2015 Market Planning Guide.  This annual edition (November issue) is typically eagerly awaited for by many as it becomes a foundation for developing, or validating, 2015 objectives.  Additionally, this issue contains important customer revenue […]


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Associations  / Distributors  / eBusiness  / Manufacturers  / More Insights  / People in the News  / Productivity  / Profitability  / Technology
IDEA Appoints New Leadership … Strongest Yet?
David Gordon Posted On November 25, 2014


IDEA made a leadership move this week and potentially gave the electrical industry a reason to be thankful this Thanksgiving week. The organization, essentially a joint venture between NEMA and NAED, announced an executive leadership team that combines the experience […]


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Channel Strategies  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / More Insights  / Technology
Border States and Reynolds – Customer Service, Omni-Channel or Reacting to Amazon Supply
David Gordon Posted On November 23, 2014


Earlier this month both Border States and Reynolds Electric launched new online sites with robust eCommerce systems. While neither is currently a national distributor, their size, financial resources, access to capital (financial and human) and, in the size of Border States […]


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