Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Awards  / Branding  / Marketing  / More Insights
NAED Invites Industry Marketing Staffs to Charlotte
David Gordon Posted On July 11, 2024

NAED Marketing Summit

Marketing, as a function for manufacturers and distributors, has grown significantly in the electrical industry. It is no longer only events and premiums for distributors or new product launches and catalogs / collateral for manufacturers. It now is responsible for […]


Continue Reading
2
1

People in the News  / Productivity
Schaedler Yesco Hires Liberto as Business Operations Leader
David Gordon Posted On July 11, 2024

Vince Liberto Schaedler Yesco

As a company grows, the importance of process improvement and training grows with it. Further, to achieve continuous process improvement, the concept of “processes” needs the proverbial “seat at the table. Companies need pertinent benchmarks to drive success (after all, […]


Continue Reading
0
0

Associations  / Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Industry Outlook  / Manufacturers  / More Insights  / Purchasing  / Reps  / Sales Channel
The Second Derivative of Acquisitions / Mergers
David Gordon Posted On July 9, 2024

Second Derivatives of Acquisitions

The second half of the year has started and the first week brought acquisitions / mergers and news that will, and could, influence many other factors. In most industry acquisitions, the acquisition of one company by another typically has most […]


Continue Reading
1
0

Distributors  / eBusiness  / Growth Strategies  / More Insights  / Productivity  / Profitability  / Reps  / Supplier / Products  / Technology
Project Quotations Made Easier … with Parspec
David Gordon Posted On June 30, 2024

Parspec Quotation Platform

Electrical distributors, manufacturer representatives, and lighting agents face a continuous challenge with project quotations … the need for speed. Contractors, and specifiers, want everything yesterday. And once they finally place an order, they want the submittal information “yesterday.” In addition […]


Continue Reading
0
1

Distributors  / Industry Consolidation  / More Insights
Meghan Juday on Family Business Succession Planning
David Gordon Posted On June 30, 2024

Succession Planning Family Business

Since 2020 the electrical distribution industry has seen 102 (or so) distributors sell their business. Additionally, we’re seeing manufacturer representatives and lighting agents undergoing ownership transitions. In many instances it is due to lack of family business succession planning. You […]


Continue Reading
0
0

Industry Outlook  / Lighting  / Research Reports
Challenged Lighting Market Affirmed- Q2 Pulse of Lighting Report & Acuity
David Gordon Posted On June 28, 2024

Pulse of Lighting Acuity Brands

The US lighting market continues to be “challenged” according to our Q2 Pulse of Lighting (click here if you’d like to order for only $35) report and affirmed by this Acuity’s Q3 earnings report this morning (they are on a […]


Continue Reading
0
0

Contractors  / eBusiness  / More Insights  / Technology
AI in A/E/C; Future Opportunities for the Electrical Channel
David Gordon Posted On June 24, 2024

AI in Electrical Construction Trimble

Lately I’ve had conversations with a number of reps, distributors, and manufacturers that involve “technology” but not in the conventional sense of the tools / software but more as it relates to functionality / capability for the future, does their […]


Continue Reading
0
0

Industry Consolidation  / Industry Outlook  / Research Reports
Electrical Observations on the 2024 MDM Top Distributor List
David Gordon Posted On June 24, 2024

MDM 2024 Top Distributor Webinar

A couple of weeks ago I had the opportunity to participate in MDM’s Top Distributor podcast with Mike Hockett and Tom Gale from MDM as well as Craig Webb from Webb Analytics (who talked about the Building Supplies industry) and […]


Continue Reading
1
0

Logistics  / More Insights  / Profitability  / Technology
The Need for Distributors to Focus on Operational Efficiency
David Gordon Posted On June 20, 2024

Improving Financial Management Operational Efficiency

The “go-go” days of post-Covid are gone. We’re back to pre-pandemic industry growth rates of 3-5% organic growth. Maintaining, and improving, net profitability in the face of slowing growth, increased cost structure, and stagnant (if not decreasing) margins, requires improved […]


Continue Reading
3
1

Jobs
General Manager Lighting Role
David Gordon Posted On June 20, 2024

Schreder Acquires Ligman Lighting

Schreder, who recently purchased Ligman Lighting, is seeking a General Manager for Ligman. The General Manager role will lead the day-to-day activities of the newly acquired business entity in Hillsboro, OR. The GM will have P&L responsibility for the business […]


Continue Reading
0
0