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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Pricing  / Profitability
The Impact of Tariffs on Ship and Debit (SPA) Programs
David Gordon Posted On March 23, 2025

Tariffs Ship Debit SPAs

When tariffs were announced in February, we cautioned that the best strategy for distributors was to focus on their processes so that they could facilitate passing through the price increases. Part of our guidance was to automate implementation of price […]


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More Insights  / Productivity  / Profitability
Employee Satisfaction Drives Performance
David Gordon Posted On March 18, 2025

Employee Satisfaction Drives Performance

One thing you can say about the NFL is that the role of the player (aka “the employee”) is heightened due to the compensation level. The importance of the players (aka “the product”) also enables them to have a voice. […]


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Channel Strategies  / Industry News  / Manufacturers  / More Insights  / Pricing  / Profitability
Copper, China and More About Tariffs
David Gordon Posted On March 16, 2025

Tariff China USA

There are some tariffs we know (China, imported steel and aluminum) and then those (at least at the time of this writing) that are proposed (Canada / Mexico) and then others that are “floated” for consideration, or at least media […]


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Contractors  / Customer Segments  / Industry Consolidation  / Industry Outlook  / More Insights
Bolgard Joins Charge and a Changing Contractor Space
David Gordon Posted On March 16, 2025

Spencer Bolgard Charge Enterprises

For those who know Spencer Bolgard, who most recently was President & CEO of MaxLite and previously was notably known for his tenure at AD and Cooper Industries, he was recently named the CEO of Charge Enterprises. Charge Enterprises is […]


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Uncategorized
2025 Q1 Pulse of Lighting Survey Now Open
David Gordon Posted On March 13, 2025

Q4 2024 Pulse of Lighting Survey

Our 2024 Q4 Pulse of Lighting report, which also forecasted a slow, but positive, Q1 followed by a more robust 2025 seemingly did not take into account what appears to be a rollercoaster Q1. From early returns to our Q1 […]


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Growth Strategies  / Industrial Market  / Industry Consolidation  / Manufacturers  / More Insights
nVent Acquires Avail’s Electrical Group
David Gordon Posted On March 11, 2025

nVent Avail

nVent announced the first major acquisition of the year when it agreed to acquire the switchgear, busway, and enclosure businesses from Avail Infrastructure Group. These three businesses generated about $375 million in revenue in 2024, with the business being acquired […]


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Productivity  / Profitability  / Technology
Free AI Insights Summit
David Gordon Posted On March 10, 2025


If you are talking tech or processes with anyone inevitably the topic quickly turns to AI. There is much going on in this space and it seemingly changes daily. I’ve recently had conversations with some people inquiring what distributors are […]


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eCommerce  / More Insights
The Online Pricing Challenge
David Gordon Posted On March 6, 2025

Online Pricing Challenge

When it comes to launching a commerce-enabled websites, frequently distributors get concerned about: Product content Pricing Integrating with their ERP for “real-time” information. These are perceived as “daunting” and can frequently create paralysis in the decision-making process, especially if the […]


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Channel Strategies  / Industry Consolidation  / Industry News  / Lighting  / Marketing Groups  / More Insights
Parting Ways After 40+ Years – AD and Genlyte Solutions
David Gordon Posted On March 4, 2025

AD Genlyte Parted Ways

After a forty-plus year relationship, AD and Genlyte Solutions Group, a Signify company announced that they are ending their relationship and parting ways. Genlyte, which emanates from Philips Lighting, Advance Transformer, and Genlyte Group, which was founded in 1984, was […]


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Advocacy  / Branding  / Distributors  / Growth Strategies  / More Insights
Attracting The Next Generation
David Gordon Posted On March 3, 2025

Attracting Next Generation

“Workforce development” is the new euphemism that many are using to describe the need for employee recruitment, development, and retention. It’s all about how to attract and keep talent. The why is that, as much as technology companies would like […]


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    Channel Marketing Group
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