Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Distributors  / eBusiness  / Manufacturers  / More Insights  / People in the News  / Productivity  / Profitability  / Technology
IDEA Appoints New Leadership … Strongest Yet?
David Gordon Posted On November 25, 2014


IDEA made a leadership move this week and potentially gave the electrical industry a reason to be thankful this Thanksgiving week. The organization, essentially a joint venture between NEMA and NAED, announced an executive leadership team that combines the experience […]


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Channel Strategies  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / More Insights  / Technology
Border States and Reynolds – Customer Service, Omni-Channel or Reacting to Amazon Supply
David Gordon Posted On November 23, 2014


Earlier this month both Border States and Reynolds Electric launched new online sites with robust eCommerce systems. While neither is currently a national distributor, their size, financial resources, access to capital (financial and human) and, in the size of Border States […]


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Associations  / Distributors  / eBusiness  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
NAED 2015 Eastern Observations … 3 Days in Marco Island
David Gordon Posted On November 18, 2014


Last week Stan and I attended the NAED Eastern in Marco Island.  While NAED likes to go to nice places, and the Marriott has a very good lobby area for meetings, looking out the window at crystal blue skies and […]


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Channel Strategies  / Contractors  / Customer Segments  / Customer Service  / eBusiness  / Growth Strategies  / More Insights  / Pricing  / Sales Channel
Is Amazon Supply ready for Contractors?
David Gordon Posted On November 2, 2014


In the October issue of Electrical Wholesaling magazine we asked the question of whether Amazon Supply could compete with      traditional distributors by using the traditional distributors inventory as a source of supply for MRO type of sales. Some have asked if […]


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Branding  / Channel Strategies  / Growth Strategies  / Industry Consolidation  / Lighting  / Lighting2  / Manufacturers  / Marketing Groups  / More Insights  / Supplier / Products
Eaton … a formidable platform?
David Gordon Posted On October 29, 2014


This morning I was listening to the Eaton quarterly analyst call and I was reminded of conversations from the recent AD meeting as well as discussions with some IMARK distributors after the recent IMARK meeting. And there appears to be […]


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Channel Strategies  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel  / Supplier / Products
Comments and Insights re LED Suppliers
David Gordon Posted On October 23, 2014


A couple of weeks ago we had a posting that related to Cree’s significant share drop based upon a pre-announcement of “missing” on analyst projections (and not really by a lot to us lay people) and mentioning that the LED […]


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Associations  / Awards  / Distributors  / eBusiness  / eMarketing  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / Marketing Groups  / More Insights
AD Affiliates and Suppliers Leave Chicago Inspired
David Gordon Posted On October 16, 2014


  Last week over 1000 attendees converged upon Chicago for Affiliated Distributor’s (AD) Electrical Supply Division North American Meeting.    Channel Marketing Group attended along with 1042 other individuals. The theme of the conference was “Be Inspired.” Aside from national chain meetings, […]


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Distributors  / eBusiness  / More Insights  / Productivity  / Technology
Getting what you want in the ERP world
David Gordon Posted On October 15, 2014


 Capacity vs Productivity We’ve been running a series of posts that engage you to think about your business much earlier than is  customary. Why? Some distributors voice an opinion that they seem to have reached the maximum output of their […]


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Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports  / Supplier / Products
LEDs … Declining or Growing?
David Gordon Posted On October 2, 2014


Over the past few weeks I’ve been working with clients on their 2015 strategies. As an element we review much data, inquire about what has driven business in 2014 and discuss areas of focus for 2015. We’ve seen a correlation, […]


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Channel Strategies  / Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Manufacturers  / More Insights
Sonepar Scores Big … and Other September Acquisitions
David Gordon Posted On September 29, 2014


September was a busy month for Sonepar and shared insights into an evolution of Sonepar in the U.S. and potentially communicated a message to Rockwell distributors. And these were just two of the deals done this month. Sonepar #1 – […]


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