Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Marketing Groups  / More Insights  / Pricing  / Productivity
Amazon: Friend or Foe minefield
David Gordon Posted On June 22, 2014


Amazon Supply can represent different threats to different types of distributors. It could depend on where you are located and what type of vertical you are in. If you sell into the large projects market, you may not feel threatened, […]


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Channel Strategies  / eBusiness  / Logistics  / More Insights  / Purchasing
Can Amazon Supply offer benefits to electrical distributors?
David Gordon Posted On June 18, 2014


Amazon has been frequently in the news over the past week or so with its introduction of a music streaming service, a planned entry to sell “services” a la Angie’s List and Home Advisor, is introducing a smartphone offering and probably […]


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Growth Strategies  / Lighting  / Lighting2  / More Insights
LightFair and LEDs … Lighting the Way to Increased Sales
David Gordon Posted On June 12, 2014


LightFair, from all we’ve heard and seen, was a huge success and could be the second most important conference to distributors (after their marketing group or company meeting).  It has given many publications lot’s of content. Since we didn’t attend […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
What is the direction of traditional electrical distribution industry acquirers?
David Gordon Posted On June 4, 2014


A recent post about Sonepar’s latest acquisitions got us thinking.  What have traditional electrical distribution acquirers been up to? Sonepar – As we saw in a recent MDM posting, and on Sonepar’s website, Sonepar appears to remain true to its […]


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Growth Strategies  / Logistics  / Manufacturers  / More Insights  / Productivity  / Sales Channel
State of Point of Sales Reporting and the Importance to Manufacturer Reps
David Gordon Posted On June 1, 2014


NEMRA has retained Channel Marketing Group to better understand the state of POS (point of sale) reporting in the electrical distribution industry for the purpose of accurately compensating independent electrical manufacturer sales representatives for activity in their territory. Over the […]


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Branding  / Channel Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights
Cree … Different than the Rest?
David Gordon Posted On May 28, 2014


Living here in Raleigh, just minutes away from Cree (located in Durham), creates opportunities to receive additional press coverage on Cree. Last week the Triangle Business Journal had an article on Cree titled “Four reasons Durham’s Cree is on track […]


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More Insights  / Productivity  / Technology
Epicor Software up for Sale by Apax Partners
David Gordon Posted On May 24, 2014


The May 6th issue of The Wall Street Journal ran an article that Apax Partners (the private equity owner of Epicor) was seeking to sell Epicor for between $2.5 – $3.5 billion. Apax Partners is a London based buyout firm […]


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Distributors  / More Insights  / People in the News
Hartmann to Leave Rexel Towards End of Year
David Gordon Posted On May 21, 2014


Over the past few years many have wondered when, and if, Rexel could be turned around and some have expressed surprise that Chris Hartmann remained the Rexel’s North American leader given the shorter tenures of some of his predecessors. Chris, […]


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Channel Strategies  / Growth Strategies  / More Insights
Forbes’ Electrical Folly with Amazon Supply
David Gordon Posted On May 18, 2014


Over the past week a number of distributors and a few manufacturers have sent me the Forbes article and asked what I thought, how it would impact the industry and what they could / should do. And at the same […]


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More Insights  / Productivity  / Profitability
While Fishing in the Product Database…..Part of a Series
David Gordon Posted On May 15, 2014


Not the usual data suppliers I am beginning to see more than the usual suppliers of product data for electrical distributors. Most certainly the usual suppliers have been Trade Service, with a massive database for distributors and contractors, and IDEA with […]


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