Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Channel Strategies  / Distributors  / eBusiness  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2
13 Predictions for 2013
David Gordon Posted On January 4, 2013


Welcome back from the holidays. We hope everyone was able to spend time with family and we wish all of our readers a happy, healthy and prosperous New Year.And with a new year we thought we’d share some crystal ball […]


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Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Research Reports
Top 12 in 2012
David Gordon Posted On December 28, 2012


As we close out 2012 we wanted to thank you for your readership, support and comments.  Through today we’ve had: Almost 9600 readers visit the site over 21,000 times and read almost 53,000 pages while our subscriber list continues to […]


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Distributors  / eMarketing  / Industry Consolidation  / Lighting  / Lighting2  / Marketing  / Marketing Groups
Reading Roundup … Acquisitions, Apps, Energy and a History of Graybar
David Gordon Posted On December 18, 2012


Something to catch us up a little … a little Reader’s Roundup covering recent (and pending) acquisitions which may accelerate in generating announcements between now and the end of the year, Sonepar’s internship program, apps for electricians (which could be […]


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Branding  / Contractors  / Customer Service  / Distributors  / eBusiness  / Lighting  / Lighting2  / Marketing  / Profitability  / Technology
Low Tech & High Tech Marketing
David Gordon Posted On December 6, 2012


Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring.  The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]


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Associations  / Distributors  / eBusiness  / Growth Strategies  / Industry Consolidation  / Industry News  / Marketing  / People in the News
NAED Eastern Observations … The Election Aftermath
David Gordon Posted On November 27, 2012


The week before Thanksgiving NAED held its Eastern Region conference in Hollywood (Ft Lauderdale), Florida.  Due to travel and the holiday it was not possible to share our observations and some of the conversations we had, so …   According […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry News  / Marketing  / Marketing Groups
AD Becomes THE Independent Electrical Distributor in Canada
David Gordon Posted On November 20, 2012


As many know, the scope, and business dynamics, of the Canadian electrical marketplace is different than here in the States.  A couple of key benchmarks: The Canadian market is “ballparked” at about 10% of the electrical spend in the US […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2
Election Aftermath … What Does It Mean for the Electrical Industry?
David Gordon Posted On November 12, 2012


Almost a week has passed since the election and either you’re done celebrating or commiserating.  We now know that the chessboard of federal politics hasn’t change but we can all hope that somehow the next four years are more productive […]


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Distributors  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / Profitability  / Renewables
Would You Say No to 100% of Sales?
David Gordon Posted On November 7, 2012


Last week another round of incredulity went through the industry as another acquisition was announced.  Munro Distributing, an electrical distributor in Fall River, MA with 12 locations who serviced electrical contractors and is active in the solar market and in the energy […]


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Contractors  / eBusiness  / Marketing  / Pricing  / Research Reports  / Technology
Cracking the Contractor Data Delimma
David Gordon Posted On October 25, 2012


Over the last several decades the distributor and electrical market has benefited from the data aggregation services provided by  Trade Service (TSC). Many of their printed and computerized products contained essential information that allowed distributors to order from their manufacturers […]


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Associations  / Distributors  / eBusiness  / Marketing  / Marketing Groups  / Productivity  / Technology
The Beginning of the Crumbling of a Monopoly?
David Gordon Posted On October 21, 2012


Recently I was flipping through the October issue of ElectroIndustry, NEMA’s publication, and saw this ad for IDEA recognizing their Platinum manufacturers. While this is a recognition program, it recognizes these 28 manufacturers for the quality of their data in […]


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