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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Lighting  / Lighting2
To Light Up Your Monday
David Gordon Posted On October 4, 2010


You’ve probably heard, ad nauseum, that the lighting arena, also portrayed as energy efficiency, is one of the few bright spots in the electrical industry.  And yes, it is and is expected to be one of the strongest, if not […]


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Industry News  / Profitability
A Worthy Change?
David Gordon Posted On October 1, 2010


Change is in the air at USESI, the sister company to CED.  While USESI does not report to CED, many presume that there is a connection between the two companies, other than ownership by Keith Colburn.  It appears that as […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Renewables
Crescent, CED and Siemens Make the News
David Gordon Posted On September 30, 2010


Crescent, CED and Siemens have made the news so far this week.  Each represents “change”, and opportunity, for distributors. Crescent announced that it hired Dennis DeSousa as SVP Business Development.  This is interesting as Dennis was a long-time Graybar employee […]


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Growth Strategies  / Industry Consolidation  / Industry News
Why Little Consolidation During “Great Recession”?
David Gordon Posted On September 24, 2010


Over the past 1 1/2 to 2 years we’ve had a number of electrical manufacturers and distributors ask us why we think that there have hasn’t been much consolidation during the “great recession” that supposedly we have come out of.  […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Marketing  / People in the News  / Sales Channel
Sonepar and Crescent … Identifying Ways to Grow
David Gordon Posted On September 21, 2010


We apologize for not having written in the past week and a half, however, client travel sometimes creates timing issues (and you probably don’t want me writing real late at night!) But was listening to CNBC this afternoon.  They had […]


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Advocacy  / Associations
The British are Coming…Again
David Gordon Posted On September 8, 2010


And just like before the Revolution, tension has been brewing behind the scenes. The issue is electrical product standards, certifications, and factory control and product safety. As manufacturers know, NEMA, in conjunction with volunteer committees consisting of manufacturers as well […]


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Profitability  / Supplier / Products
Protecting Your Data … Are You Meeting The Mandate?
David Gordon Posted On August 31, 2010


Today’s guest columnist is Stacey Pandeloglou from Distribution Technology Group. We’ve known Stacey for many years. He works with many electrical distributors in helping them choose “best of breed” technology providers to address their challenges while helping improve productivity. Recently […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation
Distributor / Manufacturer Relationships … Part of Your Profitability Formula?
David Gordon Posted On August 30, 2010


From time to time, we get a chance to communicate with some of the industry executives of the near past. Recently we had the pleasure of speaking with Herb Slater, formerly the President of Slater Electric and Duplex Electric Supply. For those of […]


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Customer Segments  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Profitability
Graybar’s First Half Looks Anemic
David Gordon Posted On August 25, 2010


While we know the construction market is down, here’s more confirmation that distributors that are heavily skewed to construction markets are having a hard time. The last two days have reinforced the residential market troubles. New Housing starts down 12.4% […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2  / Sales Channel
First Half Sales Survey Says …
David Gordon Posted On August 24, 2010


Confused and widely divergent by market segment, geographically and by distributor size. Not the answer you were expecting, but sorry, averages can be deceiving.  First the averages as reported by electrical distributors and electrical manufacturers on our first half sales […]


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    Channel Marketing Group
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