Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Reps  / Sales Channel
A Changing Rep Landscape
David Gordon Posted On February 9, 2024

A Changing Rep Landscape

What’s going on in the agent / rep world? As many know, the electrical distribution has gone through much consolidation in the past three years with almost 100 distributors being sold. It seems that independent manufacturer representatives and lighting agents […]


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Jobs
Western Region Sales Manager Opportunity
David Gordon Posted On February 8, 2024

HellermannTyton

Are you located in the Western Region? Do you want to work for an awesome manager who empowers his team and is customer-focused? Believe that you need to call on the end-user to create demand, while supporting your key distributors? […]


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Associations  / More Insights  / People in the News
Wes Smith to Lead NAED
David Gordon Posted On February 6, 2024

Wes Smith - NAED

NAED now has a president and CEO … NAED announced yesterday that Wes Smith has been named President and CEO of the association after an extensive search. According to its press release, “The National Association of Electrical Distributors (NAED) has […]


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Advocacy  / More Insights  / People in the News  / Technology
From Border States to State House … Tammy Miller
David Gordon Posted On February 6, 2024

Tammy Miller DCKAP

Many in the electrical distribution industry will remember Tammy Miller, a Border States leader. Upon retiring from the ESOP, Tammy took her skills to serving the people of North Dakota, first as the COO of the state and now as […]


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Associations  / More Insights  / Reps  / Sales Channel
NEMRA Doubled Down and Won Blackjack Twice
David Gordon Posted On February 6, 2024

NEMRA 24 Double Down

Last week’s NEMRA 2024 Annual Conference was a rousing success with 1975 people registered for the conference. Attendance eclipsed 2023’s numbers of 1916 … congratulations NEMRA. The conference was held for the second year in Las Vegas … and turned […]


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People in the News
Jason Stein to Lead Border States TechStack
David Gordon Posted On February 5, 2024

Jason Stein - Border States CIO

Okay, when did you last see a sales leader evolve to become a technology leader? Border States‘ Jason Stein is taking such a plunge, having been appointed CIO for the $4+ billion ESOP distributor. According to Border States’ press release: […]


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Growth Strategies  / Industry Consolidation  / More Insights  / Reps
JD Martin Expands
David Gordon Posted On January 30, 2024

Broomfield Lamb Holman

The month of January saw a few rep mergers / acquisitions announced that inevitably have enabled some to expand into new territories. Some have expanded their offering such as Visual Interest’s acquisition of Trifecta. Obviously lighting, or supply, is a […]


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Growth Strategies  / More Insights  / Pricing  / Profitability
As Sales Growth Recedes, The Role of Pricing
David Gordon Posted On January 28, 2024

Receding Tide and What Happens to Profits

Feedback from distributors at the NAED Eastern and the NAED Western forbode a challenging 2024. The vast majority are expecting “flat” or nominal organic growth. Trends I observed from those expecting “more” are one’s that are in the Southeast or […]


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Growth Strategies  / More Insights
Passion Powers, and Empowers, Leaders
David Gordon Posted On January 25, 2024

Passion Powers Empowers Leadership

Late last year Dr. Jeffrey Magee, a leading “leadership and marketing strategist”, who is conducting a demand generation workshop at next week’s NEMRA Conference, asked me to contribute an article to his publication, Professional Performance Magazine. I had recently been […]


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Growth Strategies  / Industry Outlook  / More Insights  / Renewables
Your Mail, Powered by Siemens, Rexel and Blink EVs
David Gordon Posted On January 25, 2024

USPS EV

Much is discussed regarding the EV market and many manufacturers are offering EV charging solutions. Government funding, coupled with automotive industry investments, is driving the EV industry. And while the government is providing business and consumer subsidies, states are investing […]


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