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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Advocacy  / Associations  / People in the News  / Productivity
Celebrating Freedom … And Staying Free from Unions
David Gordon Posted On July 2, 2009


As we celebrate our 233rd birthday this weekend we wanted to wish you a wonderful weekend with family and loved ones. The Declaration of Independence was conceived based upon the concept that people had the “right” to pursue “life, liberty […]


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Growth Strategies  / Industrial Market  / Sales Channel
Are You Adapting to Tomorrow’s Manufacturing Environment?
David Gordon Posted On June 30, 2009


Last month’s issue of Forbes magazine had a snippet on manufacturing in America. While the industrial marketplace in the U.S. has contracted over the years and 7.5 million manufacturing jobs have been lost in the past 30 years, it is […]


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Productivity  / Reps
Gaining Market Intelligence – Manufacturer Style
David Gordon Posted On June 25, 2009


or this could be called “protecting your back-side”!The economic challenges faced by many distributors creates concern amongst manufacturer credit personnel about a distributor’s ability to satisfy their obligations (pay their bills). This can particularly be an issue for smaller distributors […]


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Channel Strategies  / eBusiness  / Pricing  / Productivity  / Profitability  / Technology
SPAs To Grow in Importance … Drive Profitability
David Gordon Posted On June 16, 2009


Recently we conducted research on the state of SPAs in the electrical market for a client, from which we then wrote a white paper. The client, Datalliance, is offering the white paper on their website. They didn’t have any input […]


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Customer Segments  / Growth Strategies
The Auto Impact
David Gordon Posted On June 12, 2009


The past couple of weeks have brought us a new automotive industry. Consider GM & Chrysler are / have been in bankruptcy Chrylser now reports to Italy (Fiat) Saturn is now a distribution company for auto manufacturers, having been purchased […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2
Are You Receiving Your Utility Benefits?
David Gordon Posted On June 9, 2009


•Energy efficiency remains a market that represents opportunity for electrical distributors. The key is understanding how to pursue it and targeting efforts. •Over the past couple of months a number of new energy efficiency incentive programs have been developed by […]


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Growth Strategies  / Marketing  / Productivity  / Profitability
Are You Sledding?
David Gordon Posted On June 4, 2009


A comedic thought for today. Recently we wrote an article for Electrical Wholesaling categorizing distributors as smart growth companies, cash flow companies or reactor companies (and yes, some may be toxic!). The article will appear in the June issue. (if […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Marketing
Chrysler, GM and the Electrical Industry?
David Gordon Posted On June 1, 2009


No, we’re not talking bankruptcy (although GM did file today), but dealer management.Over the past month, Chrysler and GM have essentially reduced their dealer networks by about 1900 dealerships, (about 800 out of 3200 for Chrysler and 1100 out of […]


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Pricing  / Productivity  / Profitability  / Technology
Promoting Low Price to Contractors
David Gordon Posted On May 28, 2009


The Internet provides the ability for business interactions to become more transparent. Many distributors have used systems that integrate them with GCs and contractors to ensure projects are kept on schedule; distributors and manufacturers have been streamlining their processes through […]


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Associations  / Customer Segments  / Industry Consolidation  / Lighting  / Lighting2  / Marketing  / Profitability
NAED Electrical Leadership Summit (Annual) Observations
David Gordon Posted On May 26, 2009


The recent NAED Electrical Leadership Summit (aka NAED Annual or National) was one of the quietest conferences we’ve been to in a while. While attendance was 50-60% below recent annual meetings, and was more like a regional meeting (the number […]


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    Channel Marketing Group
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