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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Consolidation  / Lighting  / Lighting2
From Louisville and Cleveland to Qingdao and New York?
David Gordon Posted On October 16, 2008


As many know, GE considered selling its GE Appliance division, which consists of GE Appliance and GE Consumer and Industrial (or Lighting and Gear) earlier this year. Subsequently, finding either a slow market and/or few interested parties at the desired […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Profitability
Grazing on Green
David Gordon Posted On October 9, 2008


The interest in green / energy efficiency continues and what started as a trend appears to be turning into a full-fledged opportunity for those who are willing to commit resources to pursue this market. Over the past week or so […]


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Associations  / eBusiness  / Growth Strategies  / Marketing  / Pricing
Trade Service Makes the Cover
David Gordon Posted On October 7, 2008


If you haven’t seen the latest issue of Electrical Wholesaling, you owe it to yourself to read the cover story on Trade Service. The article was very illuminating on what the company has been working on and its breadth of […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / Sales Channel  / Supplier / Products
Planning for 2009
David Gordon Posted On September 30, 2008


The beginning of the meeting season coincides with the beginning of the planning season. Many manufacturers are well into the process with some distributors just starting. Looking into your crystal ball can be challenging, especially in light of recent uncertainty.While […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / Sales Channel
EMCOR Shows the Way for Electrical Distributors
David Gordon Posted On September 25, 2008


Yesterday there was an interesting ad in The Wall Street Journal. An electrical and mechanical contractor, EMCOR, with almost $7 billion in revenues of which about 25% is electrical, was advertising their services. While the reasons are obvious – developers […]


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Associations
Where Art Thou Independent Distributors?
David Gordon Posted On September 22, 2008


We received the preliminary attendee list for the upcoming NAED Eastern Region, its online for those whose who registered for the conference, to be held in Marco Island, and were very disappointed to see that the conference is evolving (or […]


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Growth Strategies  / Industry Consolidation  / Research Reports
Asking Yourself … “Should I Sell?”
David Gordon Posted On September 17, 2008


On Monday we reported that we had heard that Maurice Electric, Washington DC, had sold their business (to USESI, which operates Electrical Wholesalers) (read the press release). Since then we have heard of a couple of other deals that are […]


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Branding  / Industry Consolidation  / Marketing  / Pricing  / Productivity  / Supplier / Products
Advance, Maurice, Private Labeling, Credit and More in Reading Roundup
David Gordon Posted On September 14, 2008


Cleaning out the office and the newsletters we receive and wanted to share some observations: Tedmag.com and Bill Attardi’s EnergyWatch alluded to Philips changing the name of Advance Transformer to Philips Lighting Electronics. We asked a couple of distributors about […]


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Growth Strategies  / Pricing  / Productivity  / Profitability
eConnectivity … Enhancing Contractor & Distributor Profitability
David Gordon Posted On September 11, 2008


Recently we’ve spoken to a number of distributors about the operational aspect of their business. A recurring trend is the interest in improving cashflow. While a group of distributors have focused on better managing their inventory investments, many are looking […]


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Marketing  / Reps  / Sales Channel
The New Manufacturer Marketer … Reps
David Gordon Posted On September 3, 2008


The recent issue of NEMRA’s Hot Wire had an interesting article on the marketing role that reps are now undertaking on behalf of a number of manufacturers: Representatives Shoulder the Marketing TaskMany NEMRA reps report that as a result of […]


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    Channel Marketing Group
    919-488-8635

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