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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Supplier / Products
Reminiscent Lamps from Satco
David Gordon Posted On October 14, 2024

Satco Gray Filament

SATCO|NUVO is proud to introduce Reminiscent, their latest line of innovative lighting solutions. This new collection of gray filament lamps beautifully combines the classic look of traditional incandescent lamps with the benefits of modern LED technology, offering exceptional light quality […]


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eBusiness  / More Insights  / Productivity  / Reps  / Technology
AI Adoption Requires Embracing Change
David Gordon Posted On October 8, 2024

Change

The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes in change. There are two key words in the above […]


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Growth Strategies  / Lighting  / More Insights  / Research Reports
Acuity Reports, Lighting Results Compare to Q3 Pulse of Lighting Market
David Gordon Posted On October 3, 2024

Q4 2024 Pulse of Lighting Survey

Earlier this week we released the results of our Q3 Pulse of Lighting survey (and click here if you want to order a copy of the report) and Acuity shared their FY Q4 results (which was CY Q3). Bottom line […]


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Distributors  / eBusiness  / Industry Outlook  / More Insights  / Technology
Digital Transformation … an Arms Race
David Gordon Posted On October 1, 2024

Wesco Digital Transformation

Electrical distributors are faced with a number of challenges. There is the everyday challenge of fighting for business, with most in a “flat” market. There is the challenge to recruit talent. There is the challenge to ensure profitability. Perhaps one […]


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Advocacy  / Associations  / eCommerce  / More Insights  / Profitability  / Technology
IDEA Rejoins ETIM North America Product Data Standards Initiative
David Gordon Posted On October 1, 2024

IDEA Rejoins ETIM North America

Nowadays it’s difficult to open a publication or have a meeting where the terms digital, AI, or eCommerce are not mentioned. The reality is that all are increasing in importance to the efficiency, some say viability, of an electrical distributor. […]


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People in the News  / Reps
Halco and SMR Gulf Coast Team Up
David Gordon Posted On October 1, 2024

Halco SMR Gulf Coast

Halco Lighting recently announced a change in sales representation in the Gulf Coast area. SMR Gulf Coast will represent them in Texas, Oklahoma, Mississippi, Arkansas, and Louisiana. “We are proud to announce our newly formed partnership with SMR Gulf Coast. SMR’s […]


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Associations  / Distributors  / Marketing Groups  / More Insights
The End of an Era, The Birth of IESD
David Gordon Posted On September 29, 2024


Last week IMARK Electrical and AD finalized their merger and the Independent Electrical Supply Division (IESD) of AD was born. Both organizations shared a press release, and letters to suppliers and service providers authored by Bill Weisberg, where they shared […]


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Profitability
Rebates + Actionable Intelligence (AI) = Increased Income
David Gordon Posted On September 29, 2024

Rebates Enable AI

I was with a manufacturer last week and we discussed distributor acquisitions and “the why?” One of the data points we discussed was the declining net profitability of the business as a percent of sales and the corresponding increase in […]


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Associations  / More Insights
NEMRA, NECA, NAED, NEMA Meet ton Industry Initiatives
David Gordon Posted On September 29, 2024

NEMRA NECA NAED NEMA Washington

At the NAED National, back in May, four of the electrical distribution industry’s associations (NEMRA, NAED, NECA, and NEMA) came together and signed an MOU (Memorandum of Understanding) that essentially said they were going to work together on some macro-industry […]


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Marketing  / More Insights  / Reps
The Power of Regional and Rep Shows – Demand Generation
David Gordon Posted On September 25, 2024

Regional Shows Work

Linda Longo is the Managing Editor for US Lighting Trends, which is a collaboration between Channel Marketing Group and Kerrwil Media. She has been on the lighting “beat”, primarily the resi and hospitality side “for a few years.” Lately she’s […]


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    Channel Marketing Group
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