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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Lighting  / More Insights
Horticulture Lighting … A Growing Niche but Not Cannabis
David Gordon Posted On August 22, 2024

Horticulture Lighting

According to Channel Marketing Group‘s Q1 and Q2 Pulse of Lighting reports, the lighting market is challenged. Overall growth is negligible and, according to quarterly reports, it is down for the largest of companies. This is for a product category […]


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Industry Consolidation  / Reps
Yanow Acquires Robert H. Schaub & Associates, Grows in Upstate NY
David Gordon Posted On August 22, 2024

Yanow Expands to New York

Yanow, Inc., a leading electrical manufacturer representative serving the New England and Upstate New York markets, is pleased to announce the acquisition of Robert H. Schaub & Associates. The deal closed earlier this month. Robert H. Schaub & Associates, a […]


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Distributors  / More Insights  / Productivity  / Technology
Winning at the Project Game
David Gordon Posted On August 22, 2024

Parspec Project Quoting

Not only is business challenging for many, except those winning in the data center space, the repetition in pursuing project business can be exhausting. The lighting business is slow / down as shared in our Q2 Pulse of Lighting report […]


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More Insights  / Reps  / Research Reports  / Sales Channel  / Technology
ChatGPT Prompts for Electrical Salespeople
David Gordon Posted On August 14, 2024

ChatGPT Prompts for Electrical Sales

ChatGPT was launched November 30, 2022, but went “mainstream” in Q1 2023 when Microsoft made a significant investment into OpenAI. Since then either “AI is going to take over”, “many will lose their jobs”, “it’s a great tool to use” […]


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People in the News
Leviton 2x’s COOs
David Gordon Posted On August 14, 2024

Leviton

Leviton’s business has grown significantly over the years. So much so that the company’s leadership decided it needed to appoint individuals to be responsible for the two unique sides of its business – the Electrical group and its Network Solutions […]


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More Insights  / Productivity  / Profitability  / Technology
Capitalize on the Data Center Boom: Strategic AI Implementation for Electrical Distributors
David Gordon Posted On August 12, 2024

Capitalizing Data Center Harness AI

The data center market, as many know, continues to boom. According to recent data from the Bureau of Labor Statistics, almost 33% of the new construction office spend in May was by data centers! There are data center industry reports […]


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eBusiness  / eCommerce  / eMarketing  / More Insights  / Technology
Could Configurators Help Distributor’s Generate Website Sales?
David Gordon Posted On August 8, 2024

Electrical Distributor eCommerce

According to the latest NAED PAR report, electrical distributors generate 5.2% of their sales via their websites (the median is 2.2%). The data is from about 100 companies, and most would say this is overstated. The report shares that distributors […]


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More Insights  / People in the News
A Tribute to Bob Snyder, an Electrical Industry Legend
David Gordon Posted On August 6, 2024

Bob Snyder

Last week the electrical industry lost an industry legend. Bob Snyder, who many may remember from Carol Cable and others will remember from Equity or Equity / EDN, passed away in his sleep on Thursday evening according to an industry […]


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Industry Outlook  / More Insights
Distributor 2nd Quarter Earnings Insights – Graybar, Rexel, Wesco
David Gordon Posted On August 5, 2024

Earnings Reports

Last week was Q2 earnings week for distributors and many manufacturers. Rather than report on them individually, let’s look at them as a group to identify trends. First up are the three electrical distributors that publicly share results – Graybar, […]


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Industry Consolidation  / Manufacturers  / More Insights
nVent Sells Raychem, Tracer, NuHeat and Pyrotenax
David Gordon Posted On August 4, 2024

nVent Sells Thermal Management Business

Back in May it was reported that nVent was soliciting bids for its Thermal management division. News releases shared that the division’s 2023 revenues were $595 million and that it’s EBITDA was approximately $150 million, for a 25% EBITDA margin. […]


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  • David Gordon
    Channel Marketing Group
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