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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Advocacy  / Lighting  / People in the News
Miller Joins US Lighting Trends to Lead Product Watch
David Gordon Posted On November 4, 2024

Garth Miller US Lighting Trends

Channel Marketing Group is pleased to announce that Garth Miller (gmiller@uslightingtrends.com) has joined the US Lighting Trends editorial team as its new Product Watch manager. US Lighting Trends, a cooperative endeavor between Channel Marketing Group and Kerrwil, is a leading […]


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Associations  / Contractors  / More Insights
Electric Expo 2024 … People, Product, Projects
David Gordon Posted On November 4, 2024

EAP Electric Expo 2024

Recently I attended the Electrical Association of Philadelphia’s Electric Expo, which is held every two years. This year’s show attracted over 2200 people to view over 200 manufacturer booths. This year, unlike Electric Expo 2022, there were also a number […]


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Customer Service  / eBusiness  / Growth Strategies  / More Insights  / Productivity  / Reps  / Technology
Prokeep Helps Capture the Screen
David Gordon Posted On November 3, 2024

Capture the Text Prokeep

As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, ElectricalTrends is pleased to welcome our newest partner, Prokeep. Prokeep offers a unique solution to distributors, which […]


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Growth Strategies  / Industry Outlook  / More Insights
Hire to Achieve 2025’s plan
David Gordon Posted On October 28, 2024

Hire for 2025 Growth

Between tradeshows, industry meetings, and marketing group meetings, along with everyday business, distributors, manufacturers, and reps try to do some 2025 planning. Aside from identifying goals and conceiving strategies, resource plans need to be considered. Yes, one of those considerations […]


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Associations  / More Insights  / Productivity  / Profitability  / Training
NAED LEAD Leads
David Gordon Posted On October 27, 2024

NAED 2024 LEAD Conference

Earlier this month Kansas City hosted over 200 people from the electrical industry for the LEAD conference, which I designed to support emerging industry leaders and provide them additional industry insights. A number of Channel Marketing Group clients had staff […]


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Growth Strategies  / Industry Outlook  / More Insights
2025 Outlook; Dual Trade Diversification an Option?
David Gordon Posted On October 21, 2024

Dual Tade Contractor

Yesterday morning when I logged on, I ran across Christian Sokoll’s Monday Market Share posting on LinkedIn (and if you are not following him, you should.) The headline was “Navigating Uncertain Times for 2024 and Beyond.” So, I clicked on […]


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People in the News
Graybar Enhances Leadership Team
David Gordon Posted On October 21, 2024

Graybar

Yesterday Graybar announced changes / enhancements to its leadership team: “Graybar, a leading distributor of electrical, communications, data networking and industrial products and provider of related supply chain management and logistics services, today announced the following leadership changes that will […]


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People in the News
Satco Hires 2 to Support Local Markets & National Accounts
David Gordon Posted On October 20, 2024

Satco

Satco is enhancing its sales team. According to a press release, Satco is adding a SouthEast regional manager who will have some national chain responsibility within the electrical distribution industry and an individual to support in the Southwest who will […]


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Channel Strategies  / Growth Strategies  / More Insights  / Technology
Venture Capital Allows Companies to Be Curious
David Gordon Posted On October 17, 2024

Venture Capital

Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have a vision of their purpose, and currently have a strong […]


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Supplier / Products
MaxLite Launches EasyRF – Easy, Groupable Lighting Control
David Gordon Posted On October 17, 2024

MaxLite CMax EasyRF

MaxLite, a leader in energy-efficient lighting solutions, is proud to announce the launch of EasyRFTM, an innovative room-based wireless lighting control system that expands the company’s c-Max Lighting Controls platform. EasyRF represents a user-friendly and cost-effective solution designed to seamlessly […]


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  • David Gordon
    Channel Marketing Group
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