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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Growth Strategies  / Marketing  / More Insights
Mike Holt Delivers Demand for Atlantic Coast Electric Supply
David Gordon Posted On May 30, 2024

Mike Holt at Atlantic Coast Electric Supply

The market for many is reportedly “slow”, especially when compared to the supply-chain, inflation-driven market of the past few years. We’re hearing the market in the southeast and southwest are better and that those with intentional strategies in other markets […]


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Growth Strategies  / Industry Consolidation  / More Insights  / Reps
Bell & McCoy Moves North
David Gordon Posted On May 29, 2024

Bell & McCoy Map Kansas western Missouri

The rep world continues to change. While the past few years have been marked with rep consolidation, the emergence of the mega / “national” rep (really, they are all quasi-national), and reps expanding into new contiguous territories, we’re seeing a […]


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People in the News
Ruane to Retire End of Year
David Gordon Posted On May 29, 2024

IMARK Electrical Group

Steve Ruane, IMARK’s VP Marketing, according to an IMARK press release, is retiring the end of this year after an illustrious 43 year career in the industry. The press release stated: “A 43-year veteran of the Electrical Industry, Ruane has […]


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Advocacy  / Branding  / Distributors  / Industry News  / Marketing  / More Insights
Schaedler Yesco Celebrates 100, Shares Historical Timeline
David Gordon Posted On May 28, 2024

Schaedler Yesco Celebrates 100 Years

Two things typically occur when you get to be 100 years old … You are celebrated You may tend to forget a few of your accomplishments and need to be reminded (or so I’m told!) Schaedler Yesco is celebrating its […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Acquisitions Continue. USESI Acquires ASKCO
David Gordon Posted On May 21, 2024

Electrical Acquisitions

The concern that persistently “high” interest rates would affect the acquisition market are proving unfounded. So far this quarter, the electrical distribution industry continues on the acquisition trail. Deals have included: HD Supply acquiring SRS. Graybar’s Valin business acquiring Dynamic […]


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Growth Strategies  / More Insights
Creating Demand from Engineers, Real-Time
David Gordon Posted On May 17, 2024

Yusen Engineer Open House

Spring is known throughout distribution as the time to get together with customers. For many it is an excuse to pull together a golf outing or, if you are a lighting agent, an opportunity to take customers to a factory […]


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Distributors  / eBusiness  / More Insights  / Technology
Mike Marks on AI, Driven by DCKAP
David Gordon Posted On May 17, 2024

Mike Marks DCKAP AI

AI is all the rage in trade publications, on LinkedIn, for industry conferences (and standalone conferences targeted at distribution) and will probably be a topic at the upcoming NAED National in one-on-one conversations between distributors and manufacturers. The questions that […]


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eBusiness  / More Insights  / Pricing  / Productivity  / Profitability  / Technology
Making AI Real Today
David Gordon Posted On May 1, 2024

AI for Actionable Intelligence

AI has been all the rage since ChatGPT was unveiled. Not only is it the talk of every conversation relating to technology, price management, operational improvement, customer service, marketing and more, but it has also powered the construction market with […]


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Associations  / Contractors  / More Insights
Electric Expo 2024, sponsored by PECO, Returns this Fall – Special Booth Offer
David Gordon Posted On May 1, 2024

Electrical Association of Philadelphia Electric Expo 24 Peco

In 2022 I attended the Electrical Association of Philadelphia’s 2022 Expo. It was, in a word, “packed”. About 2200 attendees from the greater Philly area. And with NECA on the West Coast this year, this will be the best opportunity […]


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More Insights  / Reps
Synergy + ELA: Merging Toward the Future in the Electrical and Lighting Industries
David Gordon Posted On April 29, 2024

ELA + Synergy

Q1 saw some significant rep changes in the rep landscape. One of the biggest observations by many was “supply” reps getting heavily involved in lighting. While the trend has been going for a while, many saw this for the first […]


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  • David Gordon
    Channel Marketing Group
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