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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / More Insights
Creating Demand from Engineers, Real-Time
David Gordon Posted On May 17, 2024

Yusen Engineer Open House

Spring is known throughout distribution as the time to get together with customers. For many it is an excuse to pull together a golf outing or, if you are a lighting agent, an opportunity to take customers to a factory […]


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Distributors  / eBusiness  / More Insights  / Technology
Mike Marks on AI, Driven by DCKAP
David Gordon Posted On May 17, 2024

Mike Marks DCKAP AI

AI is all the rage in trade publications, on LinkedIn, for industry conferences (and standalone conferences targeted at distribution) and will probably be a topic at the upcoming NAED National in one-on-one conversations between distributors and manufacturers. The questions that […]


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eBusiness  / More Insights  / Pricing  / Productivity  / Profitability  / Technology
Making AI Real Today
David Gordon Posted On May 1, 2024

AI for Actionable Intelligence

AI has been all the rage since ChatGPT was unveiled. Not only is it the talk of every conversation relating to technology, price management, operational improvement, customer service, marketing and more, but it has also powered the construction market with […]


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Associations  / Contractors  / More Insights
Electric Expo 2024, sponsored by PECO, Returns this Fall – Special Booth Offer
David Gordon Posted On May 1, 2024

Electrical Association of Philadelphia Electric Expo 24 Peco

In 2022 I attended the Electrical Association of Philadelphia’s 2022 Expo. It was, in a word, “packed”. About 2200 attendees from the greater Philly area. And with NECA on the West Coast this year, this will be the best opportunity […]


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More Insights  / Reps
Synergy + ELA: Merging Toward the Future in the Electrical and Lighting Industries
David Gordon Posted On April 29, 2024

ELA + Synergy

Q1 saw some significant rep changes in the rep landscape. One of the biggest observations by many was “supply” reps getting heavily involved in lighting. While the trend has been going for a while, many saw this for the first […]


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Manufacturers  / More Insights  / Reps  / Sales Channel
Recognizing We’re Mutually Dependent
David Gordon Posted On April 24, 2024

Manufacturers Reps Mutually Dependent

As a follow up to a recent article (Is Today’s Changes Redefining Our Roles?), I thought about the original group of representatives that founded NEMRA, and I was fortunate enough to have been there. NEMRA did not begin at LaGuardia […]


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Advocacy  / Industrial Market  / Industry News  / Manufacturers  / More Insights  / Renewables
nVent’s Sustainability Report, Observations and Questions
David Gordon Posted On April 21, 2024

nVent Sustainability Report

The drive for “sustainability” is powering the green movement and much of the electrification initiatives that are supporting the electrical industry, culminating in sales for distributors and manufacturers. From a more all-encompassing viewpoint, the term “sustainability” represents even broader initiatives […]


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People in the News
People on the Move, New Roles
David Gordon Posted On April 21, 2024


Seemingly over the past few months there have been a number of management-level people in the industry moving into new roles either at their own company (congratulations on the promotion) or moving to another company. It appears that, in an […]


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Industry Consolidation  / Manufacturers  / More Insights
Prysmian to Acquire Encore Wire
David Gordon Posted On April 15, 2024

Prysmian to Acquire Encore

Yes, it is April but no this is not an April Fool’s Day joke … Prysmian plans to acquire Encore Wire! The deal was announced early this morning. According to an article on the BusinessWire, “Encore Wire today announced that […]


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eBusiness  / eCommerce  / More Insights  / Technology
Structured Data, a Prerequisite for AI Electrical Manufacturers
David Gordon Posted On April 9, 2024

Key to Structured Data in Electrical Industry

In the realm of electrical manufacturing, the potential of integrating Artificial Intelligence (AI) could be a competitive advantage. One of the critical components underpinning the effectiveness of AI is structured data. Structured data refers to organized information that is formatted […]


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    Channel Marketing Group
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