Spring is known throughout distribution as the time to get together with customers. For many it is an excuse to pull together a golf outing or, if you are a lighting agent, an opportunity to take customers to a factory […]
Spring is known throughout distribution as the time to get together with customers. For many it is an excuse to pull together a golf outing or, if you are a lighting agent, an opportunity to take customers to a factory […]
AI is all the rage in trade publications, on LinkedIn, for industry conferences (and standalone conferences targeted at distribution) and will probably be a topic at the upcoming NAED National in one-on-one conversations between distributors and manufacturers. The questions that […]
AI has been all the rage since ChatGPT was unveiled. Not only is it the talk of every conversation relating to technology, price management, operational improvement, customer service, marketing and more, but it has also powered the construction market with […]
In 2022 I attended the Electrical Association of Philadelphia’s 2022 Expo. It was, in a word, “packed”. About 2200 attendees from the greater Philly area. And with NECA on the West Coast this year, this will be the best opportunity […]
Q1 saw some significant rep changes in the rep landscape. One of the biggest observations by many was “supply” reps getting heavily involved in lighting. While the trend has been going for a while, many saw this for the first […]
As a follow up to a recent article (Is Today’s Changes Redefining Our Roles?), I thought about the original group of representatives that founded NEMRA, and I was fortunate enough to have been there. NEMRA did not begin at LaGuardia […]
The drive for “sustainability” is powering the green movement and much of the electrification initiatives that are supporting the electrical industry, culminating in sales for distributors and manufacturers. From a more all-encompassing viewpoint, the term “sustainability” represents even broader initiatives […]
Seemingly over the past few months there have been a number of management-level people in the industry moving into new roles either at their own company (congratulations on the promotion) or moving to another company. It appears that, in an […]
Yes, it is April but no this is not an April Fool’s Day joke … Prysmian plans to acquire Encore Wire! The deal was announced early this morning. According to an article on the BusinessWire, “Encore Wire today announced that […]
In the realm of electrical manufacturing, the potential of integrating Artificial Intelligence (AI) could be a competitive advantage. One of the critical components underpinning the effectiveness of AI is structured data. Structured data refers to organized information that is formatted […]


David Gordon
Channel Marketing Group
919-488-8635