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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Distributors  / Industry Outlook  / More Insights
AD Q3, Good but Difficult to Determine Electrical Performance vs Chains
David Gordon Posted On November 5, 2025

AD IESD

Over the past year AD has grown significantly with the merger with IMARK and its recently announced merger with The Commonwealth Group. In addition, sales from its independent members continues to soar. According to a recent AD press release, through […]


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Lighting  / Reps  / Supplier / Products
Casambi and Thea Connect in New York
David Gordon Posted On November 2, 2025

Casambi and Thea - Connecting & Controlling Lighting in NY

Casambi, the global leader in wireless lighting controls, today announced a new partnership with Thea Enterprises, a respected manufacturer’s representative in the New York metro area. Casambi and Thea Connect in New York This partnership combines Casambi’s LightingOS™, known to […]


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Associations  / Lighting  / More Insights  / Reps  / Training
NEMRA Lighting Stepped Training
David Gordon Posted On October 26, 2025

NEMRA Lighting Stepped Education

Recently we supported NEMRA on a project to estimate the total distribution sales sold via the assistance of NEMRA independent manufacturer representatives. The percentage exceeded 50% of industry revenues (and if you want to know more, contact Jim Johnson.) Yes, […]


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Reps  / Sales Channel  / Supplier / Products
ABB Partnering with C.C. Pierce for New England & Western NY
David Gordon Posted On October 22, 2025

ABB CC Pierce Partner to Serve New England and western NY

ABB’s search for an independent manufacturer representative to serve New England has led the company to C.C. Pierce. ABB Partners with CC Pierce According to ABB’s press release: “ABB partners with C.C. Pierce to serve New England electrical market ABB […]


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Distributors  / Growth Strategies  / More Insights  / Productivity  / Sales Channel  / Technology
Branch Level Tactics for Taking Share in ’26
David Gordon Posted On October 22, 2025

A Tool for Taking Share in ‘26 - Prokeep - ElectricalTrends

As we look forward to 2026 the crystal ball right now is showing slow growth aside from those who will benefit from data centers and possibly the industrial market if they are receiving a new factory or expansion. Those in […]


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Associations  / eCommerce  / More Insights  / Technology
Shared at eBiz 2025, IDEA on a Mission
David Gordon Posted On October 21, 2025

IDEA eBiz 2025

IDEA’s recent 2025 eBiz conference held earlier this month in Nashville brought together almost 160 people representing 20 distributor, 20 manufacturers, service companies, and IDEA’s staff. The conference expanded its contextual reach from talking data into the burgeoning topic of […]


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People in the News
Alan Rosenfeld Retires from Sonepar After 43 Year Career
David Gordon Posted On October 16, 2025

Alan Rosenfeld - Sonepar - ElectricalTrends

The aging of the industry continues as Sonepar announces the retirement of Alan Rosenfeld, its Eastern Region President. According to Sonepar’s press release: “Sonepar announced Alan Rosenfeld, East Region President in the U.S., will retire on January 3, 2026, following […]


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People in the News
Southwire Transitions Leadership. Stinson & Adkins to Retire
David Gordon Posted On October 16, 2025


Yesterday was a big day at Southwire as both Rich Stinson, Southwire’s CEO, and Norman Adkins, Southwire’s President and COO, both announced their retirements. Southwire is welcoming new leadership, from outside the industry. The new President and CEO is Ganesh […]


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Manufacturers  / Supplier / Products
Rockwell Delivers the Bacon
David Gordon Posted On October 14, 2025


When we think of automation we think of manufacturing. More towards equipment. Typically, your first thought is not food even though food processing is a major market segment. And, within food, the first thought is not bacon … although some […]


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Branding  / Distributors
Atlantic Coast Electric Supply Rebrands Rock Hill in Grand Style
David Gordon Posted On October 14, 2025

Atlantic Coast Electric Supply Rock Hill - Electricaltrends

Atlantic Coast Electric Supply (ACES), the leading South Carolina-headquartered independent electrical distributor, welcomed, and rebranded, its acquisition of Carolina Electrical Supply Co with a grand opening celebration. Atlantic Coast Electric Supply Celebrates the Grand Opening of the Rock Hill Location! […]


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