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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / Manufacturers  / Supplier / Products
Current Opens 1st RDC in Atlanta
David Gordon Posted On August 26, 2025

Current Opens Atlanta Warehouse - ElectricalTrends

Last month Current announced that they were developing a network of distribution warehouses throughout the country to bring inventory closer to distributors and end-users. It is a two-tier strategy … some warehouses devoted to material destined for distributors and other […]


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Distributors  / People in the News
Castillo Returns to Electrical Industry, New WESCO EVP EES
David Gordon Posted On August 26, 2025

Wesco

Wesco is making a change at the top of its Electrical and Electronic Solutions (EES) division. Danny Castillo, formerly of Cree Lighting, Eaton / Cooper B-Line, Cooper Lighting and Cooper Industries is returning to the electrical industry, this time as […]


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Manufacturers  / Marketing  / More Insights
New Product Introduction Challenge
David Gordon Posted On August 25, 2025

Manufacturer New Product (NPI) Challenge

Recently we did a project for a manufacturer that was designed to solicit some Voice of the Customer input in preparation for a meeting. Since the meeting was an internal one, they wanted to understand what their staff was thinking. […]


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Productivity  / Reps  / Technology
AI for Reps
David Gordon Posted On August 25, 2025

AI in the Electrical Industry

From a tech viewpoint, AI is what companies talk about. Distributors are implementing it or at least discussing it. Not much gets shared within the manufacturer environment but it is well in use, in fact Zekelman just hired a VP […]


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Associations  / Awards  / Marketing  / More Insights
NAED Marketing Recap … And Winners
David Gordon Posted On August 21, 2025

NAED Marketing Summit

The recent NAED Marketing Summit brought together almost 225 marketing professionals to San Antonio early this month representing about 100 companies in the channel, plus service provider. Channel Marketing Group was proud to be one the sponsors. The conference was […]


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Productivity  / Research Reports  / Technology
Create Sales Time by Automating Data Entry
David Gordon Posted On August 19, 2025

PO Automation Software

While AI burst into the mainstream relatively recently, “techies” have commented that it has been around for a while. As distributors have found out, seemingly every technology solicitation call is from an AI company. There is Chat, Perplexity, Grok, Claude, […]


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Reps  / Supplier / Products
Southwire, Service Wire Welcome New Reps
David Gordon Posted On August 19, 2025

Manufacturer Rep Change - ElectricalTrends

RB Sales, Expands Relationship with Southwire Electris360, through its RB Sales division, is expanding its manufacturers’ representative partnership with Southwire Company into Eastern Missouri and Southern Illinois. This strategic growth reflects Electris360’s continued commitment to expanding its presence in key […]


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Growth Strategies  / More Insights  / Productivity  / Technology
Engineering better Sales with the Moneyball of business
David Gordon Posted On August 18, 2025

Diagnosing & Engineering Sales

While quarterly earnings for many companies are showing a strong Q2, if you are not servicing a data center, business is more challenging. This means that winning requires taking share. And to take share you need to outperform your competition. […]


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Growth Strategies  / Lighting  / Reps  / Sales Channel  / Supplier / Products
Lutron Changes NY to ELA + Synergy
David Gordon Posted On August 15, 2025

ELA + Synergy Lutron

In a note to customers in the New York area this week, Lutron confirmed summertime rumors that it made a change in representation. A letter from Brendan Van Campen and Chris Brown stated: “Lutron is pleased to announce that effective […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry News  / Industry Outlook  / More Insights
Resideo Record Sales; ADI Spin Off Future Acquirer?
David Gordon Posted On August 14, 2025

ADI

Resideo, the former Honeywell Homes and ADI Global Distribution business that was spun off as a separate entity in 2018, is a provider of home automation, air temperature and quality and  humidity control and security systems, announced 2Q 2025 earnings […]


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    Channel Marketing Group
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