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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Manufacturers  / People in the News  / Reps  / Supplier / Products
Milbank Expands with FRM
David Gordon Posted On December 5, 2025

Milbank

In another sign of manufacturers expanding with known manufacturer representatives, Milbank announced that it expanded its relationship with FRM in the Mid-Atlantic region, which covers Northern Virginia, DC, and Maryland. Milbank Expands Representation: FRM Maryland Joins Team of Trusted Partners […]


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Distributors  / Industry News  / Marketing Groups  / More Insights
Border States Going Solo. Leaves AD
David Gordon Posted On December 3, 2025

Border States

Yesterday morning Border States shared a press release that surprised many in the electrical industry … that they were leaving AD after a 40-year relationship. Border States Exits Affiliated Distributors According to the press release, dated December 1: “Border States […]


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Manufacturers  / Reps
NSI Expands with Rouzer
David Gordon Posted On December 2, 2025

NSI - Rouzer Group - ElectricalTrends

I was on a call recently with a number of electrical distributor leaders and someone mentioned the words “conglomerate”, “leaders”, and “NSI” in the same sentence (and yes, they mentioned about six other multi-product category manufacturers. As seen in New […]


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Manufacturers  / Reps
Prysmian | Encore, Arlington Make Rep Changes
David Gordon Posted On December 1, 2025

New Territory Relationships Gen-Mark, Lachut Sales

Prysmian | Encore Wire and Arlington, both premier lines in their respective product categories, made rep changes affecting distributors and end-user customers in Ohio and western New York, respectively. Prysmian | Encore Wire Announces Gen-Mark as Industrial and Construction Sales […]


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Customer Segments  / Growth Strategies  / Industry Outlook  / Marketing  / Research Reports
2026 Housing Outlook & Electrical Opportunities
David Gordon Posted On November 21, 2025

2026 Housing Outlook - ElectricalTrends

While the electrical market is the poster-child for the phrase “every market is a local market”, it helps to have a macro frame of reference to guide you in what to look for. In the housing industry, there are two […]


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Associations  / Growth Strategies  / Industry Outlook  / Research Reports
Distributors! Take Advantage of the Electrification Opportunity!
David Gordon Posted On November 16, 2025

Electrification - An Electrical Channel Opportunity

Can you go through a day without hearing the word “datacenter” or “new industrial opportunity / facility?” And then, shortly thereafter you hear about future power needs. A few years ago, we heard how EV’s were going to drive electrification […]


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Channel Strategies  / Manufacturers  / Reps  / Sales Channel  / Supplier / Products
NSI Makes Moves … Midwest and New England
David Gordon Posted On November 11, 2025

NSI Industries

As the year comes to an end, NSI is making moves in the Midwest and New England with its independent manufacturer representative network that will create some interesting opportunities in positioning the company for 2026 and beyond. NSI Consolidates Lines […]


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Customer Segments  / Growth Strategies  / Research Reports
Data Centers Lead the Way
David Gordon Posted On November 10, 2025

Data Centers Lead the Way

Data centers are perceived as a “huge” market opportunity by almost every manufacturer. Many distributors believe that they should be able to win some business there. Reps are expected to win business there. And yes, there are lots of data […]


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Distributors  / Industry Outlook  / More Insights
Rexel’s US Activity Outperforms Corporate
David Gordon Posted On November 5, 2025

Rexel Quarterly Earnings

Rexel’s North American group was the star performer for the company in Q3. While the overall business was up only 3%, North America more than doubled the group’s performance, coming in at 7.4%. Some key highlights from their press release […]


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Distributors  / Industry Outlook  / More Insights
Graybar Grows Double Digits in Q3
David Gordon Posted On November 5, 2025

Graybar

Last week Graybar announced that their Q3 performance generated $3.29 billion, which represented a 10.7% increase over 2024. While the percentage increase was nominally behind Wesco’s EES performance, from a dollar perspective Graybar’s electrical revenue (excluding datacom and utility) exceeds […]


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    Channel Marketing Group
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