Historically those of us “south of the border” (the Canadian border) estimate that the Canadian electrical market is about 10% of the US market. We’re close. According to the latest Pathfinder report, compiled by Kerrwil Media in partnership with Electro-Federation […]
Last week NEMRA opened registration for its 2026 Annual Conference and over 1300 people have already registered, about 65% of those who will eventually attend (and if you haven’t, better register soon if you want a room at the Marriott!) […]
Covid did a job on the lighting industry, and we’re still suffering the effects. Aside from the WFH movement that was generated by it and significantly impacted commercial construction, it led to a change in sales and marketing. With so […]
Okay, I know the word “hate” may be a little strong, but perhaps “get frustrated” would be appropriate when the term “HR” comes to mind? And this frequently occurs with whomever HR reports to (Finance, COO, CEO, etc.), department managers […]
If you are a lighting manufacturer, you know DLC (DesignLights Consortium). If you are a distributor, especially in a state with high energy costs and “rich” utility rebate programs, you know DLC. You know that, for a product to be […]
Earlier this month, Hammond Power Solutions shared a press release that reinforced the need for distributors to heed the advice offered from pricing expert Scott Sinning to build strong pricing system methodology to allow for ongoing price changes. As Scott […]
Summertime is over. 3 1/2 months till the end of the year. The race is on to finish strong while beginning to plan for 2026! Tariff decisions were essentially made (maybe!) but, as an industry, everyone adjusts. The construction market, […]
It’s been said that “lighting agents are different.” While they may have desired to be different, there business challenges are the same as everyone else’s. Over the weekend I was finishing the 2025 Rep of the Future Report for NEMRA, […]
Mary Derrick (Schneider Electric), Danna Stone (Graybar), Brian DiBella (Legrand), Larry Stern (Standard Electric Supply), Tessa Myers (Rockwell), George Vorwick (United Electric Supply), Martina Schubert (Van Meter) … are all key business people in the industry. We’ll respected by senior […]
Earlier this week Gene shared thoughts on rep warehouses and how they can be used by a rep as part of their sales strategy. Yesterday I spoke with one who commented that two of his manufacturers are interested in inventorying […]
David Gordon
Channel Marketing Group
919-488-8635
