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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
Sandy Rosencrans … a Trailblazer
David Gordon Posted On February 23, 2025

Sandy Rosencrans - City Electric

Last week TED shared that Sandy Rosencrans, the previous owner of City Electric in Syracuse, NY, and the recipient of the 2016 NAED Trailblazer Award, passed away recently. For those who were not familiar with Sandy, she was the epitome […]


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Growth Strategies  / More Insights  / Productivity  / Profitability  / Technology
Schaedler YESCO Upgrades Warehouse Management System with Tecsys
David Gordon Posted On February 21, 2025

Schaedler Yesco CDC

Over the past few years Schaedler Yesco has undergone significant growth. This ESOP company, which celebrated its 100th anniversary last year, has undergone much growth, and with it the resulting change, over the past few years. It has: Opened new, […]


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Advocacy  / Branding  / Industry Consolidation  / Industry News  / Industry Outlook  / Profitability  / Technology
Live Event Today – LEADsmart’s Around the Horn
David Gordon Posted On February 21, 2025

Around the Horn LEADsmart

I’m looking forward to being a guest today on LEADsmart’s Around the Horn. If you haven’t heard of Around the Horn, it is a live podcast (yes, you can watch it on LinkedIn), with LEADsmart’s Kevin Brown and Tom Burton. […]


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Growth Strategies  / Industry Consolidation  / More Insights
Are All PE Firms Barbarians?
David Gordon Posted On February 18, 2025

Barbarians at the Gate

Over the past 4 years there have been 116 acquisitions in the electrical distribution industry as well as a number of manufacturers, and manufacturer reps / lighting agents, that have been acquired. On the distribution side, most acquisitions have been […]


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Advocacy  / Associations  / Distributors  / Industry Outlook  / Manufacturers  / More Insights  / Profitability  / Purchasing
Tariffs 2.0 – Relearning the Process
David Gordon Posted On February 17, 2025

Electrical Industry Tariffs

Upon arrival in Orlando to attend the NEMRA Annual Conference the news broke that the US would be implementing tariffs against Canada, China, and Mexico. As the day went on, the tariff talk changed and by the next day, tariffs […]


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Marketing  / More Insights  / Reps
Power the Network … a CBM Production
David Gordon Posted On February 13, 2025

CBM - Power the Network Product - Channel Marketing Group David Gordon

Manufacturer representatives have been “upping” their game in the marketing area over the past few years. One of them that is doing something a little different is CBM. CBM (formerly known as Cleaves-Bessmer-Marietti) is an electrical manufacturer representative serving the […]


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Associations  / eCommerce  / More Insights  / Technology
Product Data Standards … A 2024 Update from ETIM
David Gordon Posted On February 11, 2025

ETIM North America

With everything becoming more “digital” and analytics driving much, the role of product data has become more important to the electrical industry. And it is not just the historical issue of descriptions and assets. It is the underlying foundation of […]


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Contractors  / Customer Segments  / Growth Strategies  / Lighting  / More Insights
Opportunities in the Single Family Residential Market
David Gordon Posted On February 9, 2025

New Residential Home Construction

While the residential market represents a relatively small segment of the overall electrical market, especially for electrical distributors, it is important for some. Further, when a “development” goes into an area there is a spurt of commercial construction activity. The […]


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eBusiness  / eCommerce  / Growth Strategies  / More Insights  / Productivity  / Research Reports  / Technology
Commerce Made Easy via Digital. Supports Demand Generation
David Gordon Posted On January 30, 2025

Easy to Do Business With Digital Demand Generation

For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]


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Branding  / More Insights  / Reps
JD Martin Re-Brands. Communicates a Message
David Gordon Posted On January 29, 2025

JD Martin New Logo

What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]


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    Channel Marketing Group
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