It’s tradeshow season. NECA. Electrical Association of Philadelphia’s Electric Expo. Distributor tradeshow. Lighting agency tradeshows. Being the first fall since COVID started and with everyone wanting more “customer engagement”, there seemingly are more tradeshows this year than ever. Which also […]
About a year ago I received a call from the Director of Marketing for Loeb Electric and we had a nice chat regarding the market, CRM and websites. We mutually shared information, discussed how Channel Marketing Group could be of […]
Do you sell Eaton, Hubbell, Legrand, or Leviton wiring devices to electrical contractors and/or industrial facilities? Or you may be selling from others such as Enerlites, Orbit or perhaps Schneider Electric? And there may be other If so, I need […]
JD Martin, one of the largest independent manufacturer rep agencies in the country, recently promoted two people to regional executive management positions: According to recent press releases … Reid Shorter Promoted to RVP for Schell Martin Craig Schell, President, of […]
Earlier this week Acuity shared their most recently quarterly results. While the company, overall, performed well, for the electrical / lighting distribution segment, which Acuity calls its “Independent Sales Agents”, the company outperformed our Q3 Pulse of Lighting survey results […]
Manufacturers and distributors talk about “partnership” and “supporting” each other. Turtle & Hughes has taken it the next level by investing in an up and coming manufacturer, Cadenza Innovation. Who is Cadenza? Founded in 2012 by lithium-ion battery experts with […]
DeFazio Industries, a leading and growing independent manufacturer representative serving the Carolinas, Virginia, and the DC / Maryland marketplaces announced that they have expanded their lighting offering and have added LEDVANCE to their linecard for North Carolina and South Carolina. […]
As Q3 turns to Q4 and summer turns to fall, so we can now share the results of our Q3 Pulse of Lighting survey. For our Q3 report we heard from 200 distributors, manufacturers, manufacturer reps and lighting agents. Overall, […]
When talking to sales and marketing people and you ask “Are you a prospector” people, somewhat naturally think “sales prospecting. From a business perspective, there are at least four types of prospectors. There are: Sales Prospectors. These are “hunter-oriented” salespeople […]
Our sister publication, US Lighting Trends, recently posted on article on the flexibility of MaxLite’s c-Max offering and, given thought that the information shared could be beneficial for distributors as they pursue retrofit opportunities. c-Max, A Roadmap for Lighting Controls […]
