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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting
Espen Uses Bluetooth to Control Lighting in Schools
David Gordon Posted On August 29, 2022

Espen Education Lighting

Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has had a lighting retrofit project that utilizes Bluetooth controlled luminaries, recognized by the US Department of Energy Integrated Lighting Campaign. The project retrofitted over 10,000 LED fixtures and […]


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Growth Strategies  / Industry Consolidation  / Manufacturers  / People in the News
NSI Positioning for Accelerated Growth; Saganowich Joins as Electrical President
David Gordon Posted On August 23, 2022

Joe Saganowich

NSI industries has grown significantly over the past few years. Since being acquired by Odyssey Investment Partners in 2019, the company has invested into acquisitions, people, infrastructure, resources and more. A key element is that the company now has three growth […]


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Marketing Groups  / People in the News
Baker to lead AD US Electrical
David Gordon Posted On August 23, 2022

Karen Baker - AD US Electrical Division

AD announced today that Karen Baker, formerly of Horizon Solutions, will be the new President of its US Electrical division. Baker replaces David Kinsella who left AD earlier this summer and recently joined Hammond Power Solutions as their Chief Commercial […]


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Contractors  / Industry Outlook  / More Insights  / Renewables
Copper’s New Competitor and Its Impact
David Gordon Posted On August 22, 2022

Prysmian to Acquire Encore

Copper, as every electrical distributor knows, is either a key component of sales (especially construction-oriented distributors) or a key component of many products. From a pricing viewpoint, if can be volatile. At times, as in the past few years, it […]


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Branding  / Distributors
Loeb Celebrates 110 … History and Values
David Gordon Posted On August 22, 2022

Loeb Electric History

In the age of consolidation, it’s refreshing to find some companies with longevity (and hopefully some perpetuity!) And, while there is much that can be learned from a company’s history and the values that drive the company, it’s also nice […]


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Reps
Electrical Solutions & Design to Rep Morris Products
David Gordon Posted On August 22, 2022

Morris Products

Morris Products, Inc., a leading manufacturer and supplier of Electrical and Lighting Products, has announced the appointment of a new representative effective August 15, 2022. Electrical Solutions & Design, based in Elk River, MN, and its principals, Rick Ryan and […]


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Distributors  / eCommerce  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
Risoul, Allied Electronics and Rockwell … What it Could Mean in the US
David Gordon Posted On August 17, 2022

Risould RS Group Allied Electronics Rockwell Automation in Mexico

During a recent conversation with Frank Hurtte of River Heights Consulting we talked about the acquisition of Risoul by RS Components, who is the parent of Allied Electronics and Automation. Frank specializes in the industrial automation space. As consultants like […]


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Channel Strategies  / Customer Segments  / Industrial Market  / Industry Outlook  / More Insights  / Sales Channel
Van Meter Expands Robotics; Diversifies Industrial Offering
David Gordon Posted On August 17, 2022

Van Meter Comau Robotics

The industrial segment of the electrical distribution market is undergoing change due to a number of market dynamics including reshoring / near shoring, the impact of climate technologies / EV, manufacturer employment challenges, the need for improved productivity / capacity coupled […]


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Branding  / Distributors  / Growth Strategies  / Marketing  / More Insights
Promotions. Why one instead of many?
David Gordon Posted On August 15, 2022

Promotions - Which Delivers Better

One of the historical “deliverables” of marketing is promotions. For many distributors, marketing was confined to three areas – events, premiums (those logoed “throwaways” / wearables) and promotions. Typically, all were funded, or at least co-funded, with manufacturer dollars. While […]


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Industry Outlook  / Research Reports
Insights from the July DISC Report
David Gordon Posted On August 15, 2022

DISC Corp

Each month, Chris Sokoll from DISC shares insights from his monthly DISC report, which is provided to executive leaders in the electrical distribution industry. Strong 7 Months with Slowing Growth to Come and Then … “We are in unusual economic […]


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    Channel Marketing Group
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