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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Consolidation  / More Insights
Wire Distributors Being Acquired
David Gordon Posted On February 20, 2022

Allied Wire Cable

Electrical and datacom distributors are used to going to wire and cable distributors as a source for “niche” wire and cable products. These unique products could be for specialty cable, brands they are not authorized to carry or for special […]


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Industry News  / Industry Outlook  / More Insights  / Research Reports
Train Slowing Down Around the Corner
David Gordon Posted On February 14, 2022

Train Slows Down

2021 represented the best of times and the worst of times. Companies reported record sales, record sales growth, many had record profits and backlogs grew. And then there were supply chain issues, labor shortages, rising costs of goods and the […]


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Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Manufacturers  / More Insights
GE Current Completes Hubbell® Acquisition Under Current Brand
David Gordon Posted On February 10, 2022

Current - GE Current + Hubbell Lighting

As expected – in fact, perhaps a little earlier than most in the industry anticipated – GE Current, a Daintree company, completed its acquisition of Hubbell® Inc.’s commercial and industrial (C&I) lighting business. The combined new business will be branded […]


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Growth Strategies  / Marketing  / More Insights
Using Incentives to Drive Business
David Gordon Posted On February 8, 2022

Sales Growth

2021 was the perfect storm for sales growth … price increases and supply chain shortages coupled with the economic rebound. The question becomes, how to continue the ride? While both are expected to continue through the first half of the […]


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People in the News
Vogel Becomes COO of Experience Brands
David Gordon Posted On February 8, 2022

Experience Brands

Experience Brands, the progressive international group of established lighting companies, has announced the appointment of Matt Vogel as Chief Operating Officer (COO) for its USA operations. ​In this new role, Matt will be responsible for reviewing processes, policies, and procedures […]


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Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights  / Reps
Acquisitions Continue – Kele, Lester & More Coming
David Gordon Posted On February 1, 2022

Electrical Mergers Acquisitions

While many expected a significant number of acquisitions to be announced at the end of the year, anticipated changes in the tax code seem to have delayed many of them. According to sources who were involved in distributor and manufacturer […]


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Branding  / Lighting  / Supplier / Products
Synapse Wireless New Website Highlights SimplySnap Lighting Control Solutions
David Gordon Posted On February 1, 2022

Synapse Wireless SimplySnap Website

Synapse Wireless recently launched a new website, highlighting SimplySnap, a holistic platform for Lighting Control and Energy Management for industrial facilities and outdoor areas. Discover more details about the problems SimplySnap solves and the markets served by visiting www.synapsewireless.com. Lighting designers, […]


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Associations  / People in the News
NEMRA Announces BOD and NMG Appointments
David Gordon Posted On January 26, 2022

NEMRA

The National Electrical Manufacturers Representatives Association (NEMRA) announced the appointment of one officer to its Board of Directors and one Executive Committee Member to the NEMRA Manufacturers Group (NMG). NEMRA is a powerful voice in the electrical industry and an […]


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Lighting  / Supplier / Products
Shat-r-Shield Broadens Name to Reflect Growth
David Gordon Posted On January 26, 2022

Shat-r-shield Lighting

Shat-R-Shield, long known as the industry’s preferred resource for shatter-resistant lamps and more recently for lighting fixtures for hazardous locations and niche applications (including a leadership position in the food processing industry), shared that the company has officially changed its […]


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Associations  / Industry News  / Reps
NEMRA22, Valued and Getting Industry Back to Normal
David Gordon Posted On January 23, 2022

NEMRA22

Next week represents potentially the biggest week of the year for many manufacturers and reps as the NEMRA Annual Conference begins February 1st. Over the past two years there has been limited success with the industry getting together “at scale”, […]


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    Channel Marketing Group
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