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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Industry Consolidation  / Industry Outlook  / More Insights  / Profitability
Two Distributors. Different Models. Rexel and Grainger.
David Gordon Posted On August 3, 2020

Rexel Quarterly Earnings

It’s 2020 Q2 earnings season and recent reports from Rexel and Grainger provide an opportunity to consider two drastically different models. Rexel is a traditional electrical distributor challenged with a consistent business model and painstakingly slowly trying to evolve to […]


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Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights
Schaedler Yesco Acquires 2 From Rexel
David Gordon Posted On July 26, 2020

Schaedler Yesco

Schaedler YESCO, one of Pennsylvania’s leading independent distributors and perennially on Pennsylvania’s “Best Place to Work” list last week announced that it acquired two branches from Rexel. The locations are in Pittston, PA (northeastern Pennsylvania) and Johnson City, NY (just […]


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Industrial Market  / Industry Outlook  / Manufacturers  / More Insights
Where is ABB Going?
David Gordon Posted On July 26, 2020

ABB Earnings

Feedback from a number of people within the channel is that ABB seems to be an enigma, especially its ABB ELIP group, Electrification Installation Products Business (the “old” Thomas & Betts brand.) The GE Industrial Solutions group is now part […]


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Industry Consolidation  / More Insights  / People in the News
Konnerth Joins Merrimack Group to Focus on M&A
David Gordon Posted On July 26, 2020

Merrimack Group

Ted Konnerth, an electrical industry veteran known for his tenure at Cooper Lighting (many many moons ago!) and for the past 20 years for Egret Consulting is now expanding his efforts to support manfuacturers, disributors and others in the area […]


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Associations  / More Insights  / Productivity  / Technology
ETIM NA Moves Ahead – New Categories, New Members
David Gordon Posted On July 21, 2020

Rockwell Eaton Join ETIM North America

Last week ETIM North America shared a couple of press releases that had some important implications that highlight traction in development of a product classification system to support and sustain the industry as well as expanded support. Jon Duffie, Siemens’ […]


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More Insights  / Productivity  / Profitability  / Reps  / Sales Channel
POS is About Getting Paid for Effort
David Gordon Posted On July 19, 2020

NEMRA POS Initiative

In an industry awash with data, the issue of POS (point of sale) information being shared to ensure independent manufacturer representatives are compensated for their efforts continues to be an issue. And with COVID significantly impacting industry revenues for many, […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights
Granite City and Leviton Make Acquisitions
David Gordon Posted On July 19, 2020

Acquisitions Puzzle

Could the COVID-19 inspired acquisition cycle starting in the electrical industry? Last month Dakota Supply acquired Honold & La Page. Last week two deals, one distributor-focused and one manufacturer-focused, were announced. Granite Grows Granite City Electric Supply, one of the […]


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More Insights  / Pricing  / Profitability
Pricing in a Pandemic
David Gordon Posted On July 15, 2020

Setting the Right Price

Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value […]


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Associations  / More Insights  / People in the News  / Productivity  / Profitability
Duffie Joins ETIM NA Electrical Sector Board
David Gordon Posted On July 15, 2020

Jon Duffie SIemens ETIM North America

ETIM North America (NA) is pleased to announce that Jon Duffie, Director of Channel Management at Siemens, has been appointed to the board of ETIM NA’s Electrical Sector. As a member of the Electrical Sector board, Duffie will work alongside […]


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Channel Strategies  / Growth Strategies  / Industrial Market  / Industry Outlook  / Marketing  / More Insights  / Sales Channel
Industrial Opportunities and Investments
David Gordon Posted On July 14, 2020

Connected Factory Industrial Investment

In talking with manufacturers, reps and distributors there is concern about the longer-term commercial construction market given a dearth of opportunities for Q4 and beyond, however, the industrial market may represent an opportunity. According to Susan Brooke Sutherland in her […]


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