While many think that there will be a number of distributors, and maybe some manufacturers, that close due to COVID-19, perhaps the bigger impact will be on distributors who survive now, hoping for brighter days, but who only survive, struggle […]
Channel Marketing Group and DISC CORP released the results of our third COVID-19 Electrical Market Sentiment Report. With feedback from almost 500 electrical distributors, manufacturers and manufacturer representatives, it appears that the electrical market, nationally, shows signs of stabilizing. Being […]
In talking with distributors and manufacturers it is clear that many are actively in the planning and pivoting mode, moving from survivability to thriveability. They’ve stabilized their business financially, emotionally (from a staff viewpoint) and operationally. Now they are looking […]
As we approach 60 days since the COVID-19 national emergency was declared, electrical distributors and manufacturers have had varied experiences. Some states closed construction, roiling the electrical industry in these markets. Others have not and distributors report “business as usual” […]
Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]
Werner Electric, a leading, Minnesota-based, independent electrical distributor is heading to the home of the 2019 college hockey champions … Duluth, MN. According to their press release: “We can’t think of a better way to celebrate our 100th anniversary than […]
Congratulations to Scott Teerlinck on becoming the president and CEO of Crescent Electric. According to Crescent’s press release in TED: Crescent Electric Supply Company today announced that Scott Teerlinck will be joining the organization as its new President and CEO. He […]
Distributor counter areas have been spotlighted in the first month of the COVID-19 era. Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is […]
Chicken Little arrived in the US in mid-March and declared “the world is falling”, and it started to … and has. Humpty Dumpty fell and he then said, since his horsemen were missing (probably unemployed), “Carmen Sandiego will help in […]
COVID-19 continues to run rampant throughout the country. When we conducted our first Electrical Market Sentiment Report we went from zero to twenty-seven states under “shelter-in-place”. Our recently released second report, Mid-April COVID-19 Electrical Market Sentiment Report, which shares input […]
