Advocacy Archives

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Backing the USA

David Gordon Posted On July 3, 2014

July 4th seems to have come upon us very quickly (yes, I know, it comes the same time every year) but this year has been highlighted with the US soccer team’s success in the World Cup. Congratulations to them for the […]

Advocacy / Branding / Customer Segments / Distributors / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights

MA Towns, Cities and State Facilities Get Free Lighting from Sylvania

David Gordon Posted On June 26, 2014

Government and educational facilities represent significant lighting opportunities for distributors and lighting / lamp manufacturers. The challenge, frequently, is for these entities to obtain the budget that enables them to improve the quality of their lighting, reduce their electricity expenses […]

Advocacy / More Insights

Not all Babies make it home…..

David Gordon Posted On March 28, 2014

Unused Wedding Dresses A local ABC TV station in the Dallas-Ft Worth market interviewed a number of birthing center nurses about what babies are wrapped in when their trip from the hospital is to burial. The answers may surprise some. […]

Advocacy / More Insights

Schrager Shaves Again

David Gordon Posted On March 10, 2014

For the past three years ElectricalTrends and industry colleagues have helped Pat Schrager, formerly of Panduit, generously contribute to helping children with cancer. March is typically St Baldrick’s month, when individuals shave their heads in support of kids with cancer. […]

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NEMRA Delivers in Atlanta

David Gordon Posted On February 14, 2014

Last week NEMRA held its annual meeting in Atlanta. Since we weren’t there and periodically we ask industry leaders to share their thoughts on ElectricalTrends, we asked Ken Hooper, President of NEMRA, to share an update. And while I share […]

Advocacy / Associations / Growth Strategies / Industry News / Lighting / Lighting2 / Marketing

NAED 2014 Eastern Observations (Nov 2013)

David Gordon Posted On December 2, 2013

Just before Thanksgiving we attended the NAED Eastern which was held in Orlando. Approximately 560 individuals registered for the conference. According to the registration list, only 62 distributors were listed and this included elements of some companies being listed multiple […]

Advocacy / Distributors / Growth Strategies / Lighting / Lighting2 / Logistics / Manufacturers / Marketing

Feedback on “Are Distributors in the LED Market”

David Gordon Posted On October 29, 2013

Earlier this month we shared some thoughts on the impact LEDs are having on the lighting industry. The posting, entitled “Will Distributors Capture the LED Market and Retain Share of Lighting Sales?” generated a couple of comments on ElectricalTrends (but […]

Advocacy / Channel Strategies / Customer Service / Growth Strategies / Industry News / Lighting / Lighting2 / Marketing / Reps / Research Reports / Technology

Will Channel “In”Efficiency Lead to 50.01% Defining Choice?

David Gordon Posted On October 18, 2013

Every once in awhile I like to share the thoughts of other “thought provoking” individuals. One such company is Egret Consulting. Many may know Egret as one of the electrical industry’s premier recruiting firms. Some may know its principal, Ted […]

Advocacy

Happy July 4th

David Gordon Posted On July 3, 2013

In these times of treasonous activities and continued terrorist threats to our homeland and way of life, we’re proud of our country and the servicemen and women who protect it. May the United States of America always be the beacon […]

Advocacy / People in the News

Pat’s Head for Money

David Gordon Posted On April 19, 2013

We always knew Pat Schrager was the consummate salesperson. Sets a goal of raising $10,000 for St. Baldrick’s and then exceeds his goal by 60%, generating $16,000 for a worthy cause.As you’ll recall, Pat annually shaves his head to help […]