February marks ETIM North America’s third anniversary as an association and we thought it pertinent to ask Mary Shaw, Executive Director of ETIM North America, to share an update with the industry. This is a condensed version of a document […]
February marks ETIM North America’s third anniversary as an association and we thought it pertinent to ask Mary Shaw, Executive Director of ETIM North America, to share an update with the industry. This is a condensed version of a document […]
Years ago a group of talented women in the electrical industry who attended NAED regional / national conferences years ago got together for lunch at one of the regionals and conceived the idea for a women in industry networking group. […]
Last week NEMRA, in preparation for its 2023 Annual Conference, NEMRA announced the new rep members of its Board of Directors as well as new manufacturer members of its NMG (NEMRA Manufacturer Group.) According to the press release: :The National […]
Okay, so I debated about writing this but I received a number of calls about the NAED Western from people who thought I was there. And calls from people who were there. All were asking for my observations from the […]
1862. That’s a huge number. It’s the current (as of January 18) registration for the NEMRA Annual Conference. 1862 people (probably more) will descend upon Las Vegas on January 30th and occupy the Virgin Hotel (and some spillover hotels) till […]
As I get ready to close out 2022 there is something I’ve been meaning to get to this month but continuously postponed due to client travel, family travel, keeping up with acquisition news, and client projects that needed to be […]
Last week’s Electrical Association of Philadelphia’s (EAP) Electric Expo was another testament to “customer engagement and showing product” is important. The show, typically held every other year by EAP, generated over 3,000 registrations of which 2250 attended (75% “show up” […]
Last week NECA held the electrical distribution industry’s largest conference of the year, the result of the convergence of contractors and manufacturers in Austin, TX. There were over 300 manufacturer, distributor, and software company booths in the Exhibit Hall. This […]
It’s tradeshow season. NECA. Electrical Association of Philadelphia’s Electric Expo. Distributor tradeshow. Lighting agency tradeshows. Being the first fall since COVID started and with everyone wanting more “customer engagement”, there seemingly are more tradeshows this year than ever. Which also […]
When talking to sales and marketing people and you ask “Are you a prospector” people, somewhat naturally think “sales prospecting. From a business perspective, there are at least four types of prospectors. There are: Sales Prospectors. These are “hunter-oriented” salespeople […]