Channel Strategies Archives

Resideo Record Sales; ADI Spin Off Future Acquirer?

David Gordon Posted On August 14, 2025

Resideo, the former Honeywell Homes and ADI Global Distribution business that was spun off as a separate entity in 2018, is a provider of home automation, air temperature and quality and humidity control and security systems, announced 2Q 2025 earnings […]

Channel Strategies / Customer Service / More Insights

Are you satisfying your customer?

David Gordon Posted On August 10, 2025

Customer Satisfaction - ElectricalTrends

Every manufacturer, rep and distributor know that they have satisfied customers. How? Because a core element of their customers continues to do business with them. They question then becomes, do you know how well you are meeting their expectations and […]

Channel Strategies / Growth Strategies / More Insights

Edison Fuses Available at Monster Electrical

David Gordon Posted On July 30, 2025

Edison Fuses Monster Electrical - ElectricalTrends

Growing sales requires considering all channels to market. This is especially tough when you are not one of the top brands in your sector. Bussmann’s Edison Fuses faces this challenge. How to be more accessible. To increase access to distribution, Edison […]

Channel Strategies / Distributors / Growth Strategies / More Insights

Accepting Fate and Throwing Strikes … Lessons on Strategy

Gene Biben Posted On July 29, 2025

In 1913 Henry Ford utilized a new system of manufacturing for mass production referred to as the assembly line, enabling him to lower costs while significantly increasing production. Although no unions at that time existed in the automotive industry, workers […]

Channel Strategies / Distributors / Growth Strategies / Industry Outlook / Marketing / More Insights / Reps / Sales Channel

Should Manufacturers Be Concerned? Reps Overjoyed?

Gene Biben Posted On July 8, 2025

When I titled this, I really wanted to say “Should Manufacturers Be Concerned? Reps Overjoyed? The Future of Distribution” but David told me it was too long and would not be good as a title, so … But I think […]

Channel Strategies / Industry Consolidation / Manufacturers / More Insights / Reps / Sales Channel

Yusen & A.A. McPherson Merge, Where Does ABB Go?

David Gordon Posted On July 6, 2025

Yusen AA McPherson merger-announcement ElectricalTrends

Consolidation, which continues to roll through distribution with a number of deals in June, extended through to the rep / agent market. SESCO continued its march across the south, expanding its reach into the Texas market via ERT Lighting and […]

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / More Insights / Sales Channel

Accelerating Demand, Generating New Opportunities

David Gordon Posted On May 8, 2025

Need for Demand Generation - Customer Mix

The chart says it all. 80% of the customers who transact with you throughout the year are unassigned accounts. In a market where demand is softening from your core customers, could there be opportunities with others … and “others” also […]

Branding / Channel Strategies / Growth Strategies / Marketing / More Insights

Contractor Loyalty Research Reveals Growth Strategy

David Gordon Posted On May 5, 2025

While personal relationships are a differentiator for electrical distributors with most customers have a defined list of distributors they buy from, another tool that some distributors use to capture their “unfair share” of a customer’s wallet, are loyalty and incentive […]

Channel Strategies / Industry News / Manufacturers / More Insights / Pricing / Profitability

Copper, China and More About Tariffs

David Gordon Posted On March 16, 2025

There are some tariffs we know (China, imported steel and aluminum) and then those (at least at the time of this writing) that are proposed (Canada / Mexico) and then others that are “floated” for consideration, or at least media […]

Channel Strategies / Industry Consolidation / Industry News / Lighting / Marketing Groups / More Insights

Parting Ways After 40+ Years – AD and Genlyte Solutions

David Gordon Posted On March 4, 2025

After a forty-plus year relationship, AD and Genlyte Solutions Group, a Signify company announced that they are ending their relationship and parting ways. Genlyte, which emanates from Philips Lighting, Advance Transformer, and Genlyte Group, which was founded in 1984, was […]