We’re into earnings season again and time to selectively review transcripts from companies. First up is Cree where we’ll focus on the feedback they provided regarding their lighting business. As many know, Cree recently hired a new CEO who has […]
We’re into earnings season again and time to selectively review transcripts from companies. First up is Cree where we’ll focus on the feedback they provided regarding their lighting business. As many know, Cree recently hired a new CEO who has […]
For the September issue of Electrical Wholesaling magazine I wrote an article for their Speaking Out section titled Mega Agencies vs Smaller Reps. In an industry where it has commonly been stated that 80% of manufacturers who represent 60% of […]
Last week Acuity shared its fourth quarter / end of year report providing some insight into the lighting market for July through September. From an Acuity viewpoint it was another record quarter and year. From the earnings call: Record Q4 […]
The post, GE and ABB – A Done Deal Yet? Almost, was written Sunday night before my early morning departure to head to the AD North American Meeting. Now we have confirmation of a deal … ABB has purchased GE […]
Last week Bloomberg News reported that their sources are saying that ABB will be acquiring GE Industrial Solutions. This seemed to corroborate what was posted by readers on ElectricalTrends’ two stories (GE and ABB … Doing the Tango, GE Industrial […]
Monday marked the day that Amazon closed on its Whole Foods acquisition and that Border States closed on its Kriz Davis acquisition. Both provided the acquirer strategic opportunities to increase their footprint and become pieces of a puzzle to become […]
Electrical industry tradeshows start in 4 weeks with AD’s North American Meeting, quickly followed by the IMARK Annual Meeting and the NAED Eastern, and not counting national meetings for national chains. And with the meetings comes talk regarding 2018 joint […]
Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to credit typically won more business in a market. Since a […]
The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there […]
What is Amazon Business’ true impact on the electrical distribution channel? It isn’t “point and click”? Over the past few years it’s been said “if you don’t have a commerce-enabled website you’ll be out of business.” The mantra has been […]


David Gordon
Channel Marketing Group
919-488-8635