Over the past week a number of distributors and a few manufacturers have sent me the Forbes article and asked what I thought, how it would impact the industry and what they could / should do. And at the same […]
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Channel Strategies
Will the demise of yesterday’s light bulb (lamp) lead to changing lighting fixture / lamp manufacturer relationships? Had an interesting discussion today with a distributor regarding lighting / lamp manufacturers which created the thought of “what is the future of these […]
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The electrical industry has a number of entities that essentially act as “middlemen” between either manufacturers and distributors or distributors and their end customers. These companies provide value-added services to the channel. In the instance of companies such as All […]
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2014 NAED South-Central … Escaping Winter!
Last week I was at the NAED South-Central which was held in Tampa. While the reported attendance was about 675-700 individuals, consisting of 75 distributor entities (including multiples of CED, Sonepar, etc), 122 manufacturer entities, and the remainder being reps […]
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And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]
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Yes, it seems strange and you’re saying “Google doesn’t make or sell any electrical products”. And while you are currently correct, their latest acquisition takes them into a product category that electrical distributors do sell (and which also then technically […]
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A Brick Branch or an eBranch – Let the Arms Race Begin
As we mentioned Monday, a number of distributors, and some manufacturers, discussed e-marketing and more importantly e-commerce (commerce enabled websites) at the recent NAED Eastern Conference. It appears that the impetus for this has been the continued growth, and competitiveness, […]
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Earlier this week we sent out our latest issue of Converge, Channel Marketing Group’s e-newsletter which is received (and hopefully read) by thousands of people in the electrical and other industries. This issue had 3 topics: Why Halloween is symbolic […]
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Will Channel “In”Efficiency Lead to 50.01% Defining Choice?
Every once in awhile I like to share the thoughts of other “thought provoking” individuals. One such company is Egret Consulting. Many may know Egret as one of the electrical industry’s premier recruiting firms. Some may know its principal, Ted […]
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Over the past couple of months we’ve seen lots of information on the LED market. While some of it is “educational” in nature and some is research oriented, we’ve also seen a proliferation of information being shared in other industries […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
