Customer Segments Archives

Channel Strategies / Customer Segments / Industry News / Lighting / Lighting2 / Manufacturers / More Insights

Acuity Sales Up But Hints of a Challenging Market

David Gordon Posted On April 5, 2018

Acuity’s recent quarter highlights a 6% (gross) sales increase but, in reading the analyst call transcript and reviewing the results, or what may be called “peeling back the onion”, there appear to be a number of questions. Analyst Call / […]

Branding / Channel Strategies / Customer Segments / Customer Service / Distributors / Logistics / Manufacturers / More Insights / Productivity / Profitability / Reps

Rockwell Delivers on Customer Satisfaction

David Gordon Posted On March 28, 2018

Customer satisfaction is a key element of a growth strategy as it helps support the retention of the business. And while everyone says they deliver quality customer service, measuring service performs and continuously seeking ways to improve can separate companies. […]

Contractors / Customer Segments / eBusiness / eMarketing / Growth Strategies / Industry News / Marketing / More Insights / Productivity / Profitability / Sales Channel / Technology

Home Depot … Pros, Website, Analytical Tool Investments to Grow the Business

David Gordon Posted On March 8, 2018

Earlier today Home Depot presented at the Raymond James 39th Annual Institutional Investors Conference. While, overall, Home Depot is not a significant competitor to electrical distributors, if you serve the residential electrical contractor / builder market or the small contractor market, […]

Branding / Channel Strategies / Contractors / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Manufacturers / Marketing / More Insights / Research Reports / Sales Channel / Technology

State of eCommerce According to Electrical Contractors & Buyers

David Gordon Posted On February 21, 2018

According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory. […]

Customer Segments / eBusiness / eMarketing / Industry News / More Insights / Research Reports

2018 State of eCommerce Electrical Contractor & Buyer Insights

David Gordon Posted On February 21, 2018

Recently Channel Marketing Group survey electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of selected distributors and manufacturers and Electrical Wholesaling. Over 1300 individuals […]

Customer Segments / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Supplier / Products

Lighting News: Cree, Philips, Hubbell Lighting, Eaton Lighting

David Gordon Posted On February 13, 2018

Along with earnings updates, the last couple of weeks have brought lighting news from Cree, Philips, Hubbell Lighting and Eaton Lighting. Their recent announcements shed light on where the “Big 7” (Acuity, Eaton Lighting Solutions, Hubbell Lighting, Philips Lighting, Current […]

Contractors / Customer Segments / Growth Strategies / Industry News / More Insights

2018 Multi-Family Market Outlook

David Gordon Posted On January 15, 2018

It’s been discussed and forecasted that the multi-family market is going to be down in 2018 … perhaps by almost 10%. But is a down year a “bad” year? Not when the prior year was a record and 2018 is […]

Customer Segments / Distributors / Growth Strategies / Industrial Market / Industry News / More Insights

WESCO Shares 2018 Outlook

David Gordon Posted On December 19, 2017

Last week WESCO shared it’s 2018 outlook with analysts. While many in the industry have been projecting 2018 overall industry growth in the 3-6% range (depending upon whom you talk), much of these projections excluded any potential benefits from the […]

Customer Segments / Growth Strategies / Industry Consolidation / Industry News / Lighting / Lighting2 / Marketing / More Insights / Sales Channel / Supplier / Products

Lighting Changes at Key Manufacturers … And 2018 Outlook

David Gordon Posted On December 17, 2017

As the year comes to an end this month has brought changes to a number of key manufacturers which may stem from a common factor. Additionally, 2018 product and lighting sales performance outlooks are being shared that we thought may […]

Branding / Customer Segments / Growth Strategies / Manufacturers / Marketing / More Insights / Profitability

What’s the Value of a Manufacturer’s Brand?

David Gordon Posted On December 6, 2017

Over the past few months as we’ve sat in strategy development meetings with distributors, reviewed distributor purchasing information and talked to manufacturer reps and contractors we’ve seen a purchasing trend that is roiling the industry. The trend, which mirrors what […]