Customer Service

Branding / Contractors / Customer Service / Distributors / eBusiness / Lighting / Lighting2 / Marketing / Profitability / Technology

Low Tech & High Tech Marketing

David Gordon Posted On December 6, 2012

Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring. The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]

Contractors / Customer Service / Marketing / Technology

Adding Technology to Your Counter

David Gordon Posted On March 17, 2011

The key with counters is giving a reason for people to come to you vs. someone else, especially since competing distributors like to congregate geographically and that there are usually more than a few places (i.e. Home Depot and Lowes) […]

Branding / Customer Service

The Power of Customer Service-Part 2

David Gordon Posted On April 2, 2010

Earlier this week, I relayed a true story about how an electrical contractor, distributor, manufacturer’s rep and manufacturer, while replacing product, completely fumbled the ball and missed an opportunity to reinforce the value of Brand Name products and Customer service. […]

Branding / Customer Service

Customer Service on the Back Burner-Part 1

David Gordon Posted On March 29, 2010

In today’s market conditions the power of Customer Service is often overlooked. It is a trend that is a sign of the times. Everyone is busy trying to survive or claw back into their market. Many say it’s a time […]

Contractors / Customer Service / Growth Strategies / Productivity / Supplier / Products

What Contractors Value

David Gordon Posted On December 3, 2007

Over the past year, we’ve conducted a number of national and regional contractor surveys where we asked them “Why do you buy from the distributors you purchase from?”Selections included: Relationship with people Overall service Product Availability Price Location Company I […]

Channel Strategies / Customer Service / Distributors / Growth Strategies / Logistics / Profitability

Will RDC / CDCs add profit to CED?

David Gordon Posted On October 16, 2007

CED and USESI issued a press release October 9th that may indicate a change in business models for CED. But then again they may be setting up a successful division that will continue to grow because of the business model […]