It’s earning season and with it the comes the opportunity to see how manufacturers and a few distributors are doing … or, in many cases, to confirm what many may already know … that the electrical industry, for many, has […]
Earlier this month I attended the AD Electrical Supply Division (ESD) National Annual Meeting (NAM) held at the Gaylord Texan in Dallas. The theme was Together, We Win, a continuation of their recent branding strategy. The meeting attracted about 1,000 […]
Over the past few weeks Allen and I have spoken to a number of distributors and manufacturers and are receiving a range of input. During our discussions we gain a sense of what is occurring within markets. All of our […]
This press release announcing that Microsoft recognized I.B.I.S. as its US Distribution Partner of the Year came across our desk the other day and basically it’s interesting because I.B.I.S., Inc. was just one of the companies we featured in our Tech […]
Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched. We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]
A couple of weeks ago we asked how the first half of the year had gone for you. We had heard from a number of people about a slowdown, especially in the industrial segment, but had heard of contractor growth […]
The goal of marketing is to help your company grow. For many distributors marketing has been a promotion, event and sometimes communications department. For many, the staff are expected to be “doers”, not “thinkers”. Historically business strategy has been the […]
Throughout July we’ve talked to a number of distributors and manufacturers regarding their first half. A couple of weeks ago we decided to launch a survey on ElectricalTrends to ask our readers how their first half went. We’ve received 75-80 responses […]
The last couple of weeks have seen a couple of billion dollar buys that will have some affect on electrical distributors and manufacturers for significantly different reasons and coincidentally both deals originated with Home Depot. While independent entities, many will […]
This week we’re continuing with our ElectricalTrends Tech Vision Series. One of the most, if not the most, important piece of technology within a distributor is their ERP system. It essentially is the central repository for a distributor to develop […]
David Gordon
Channel Marketing Group
919-488-8635
