Are you ready for the IoT?
Whether it is IoT or IIoT, the Internet of Things is all the rage. You can’t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference […]
Whether it is IoT or IIoT, the Internet of Things is all the rage. You can’t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference […]
Labor Day marks the unofficial end of summer as well as the unofficial beginning of the 2017 planning season in the electrical industry. While we know a number of manufacturers and distributors who have started to embark on their planning […]
Following the completion of 2016 planning cycle, we heard a lot of frustration with the current Joint Business Planning (JBP) process. In response to this issue, Channel Marketing Group, in conjunction with Verde Associates, fielded a JBP survey to a […]
Rebates are a fact of life and the first marketing group rebate negotiation, in 1968, was designed to capture incremental revenue (for a wire company) with the distributors collecting the funds for a social engagement. But the core issue was […]
Last week the electrical industry’s major, publicly held, distributors shared their Q2 performance. Reading their quarterly reports highlights that there continue to be industrial challenges, they are responding differently to the MRO and construction markets. So let’s look at WESCO […]
Monday was “movement day” for lighting relationships. And the changing relationships may say something more about the manufacturers than their partners. WESCO Moves to Current by GE WESCO has been synonymous with Eaton and Phllips Lighting and was / is the […]
Earlier this year Codale Electric, a Sonepar operating company, acquired Grove Madsen. Two months later Codale and Grove Madsen have big growth plans. A recent story in the Northern Nevada Business Weekly shared some of the strategies that are in […]
We’ve just passed the 6 month mark for the year and while there has been much change, the past month highlighted many and accelerated some. Consider: Consolidation Shealy sells to Border States to create a $2B ESOP. Grove Madsen sells to […]
The recent Border States acquisition of Shealy Electrical Wholesalers surprised many while enabling Border States to now spread its reach to the Atlantic Ocean. The estimated $2 billion distributor now reaches 18 states, touch three border and employ 2200 people at 97 […]
An issue we’re starting to hear more and more about is Joint Business Planning (JBP). We started hearing rumblings just before the NAED National from some larger distributors and manufacturers that the planning process was taking too long (not getting […]


David Gordon
Channel Marketing Group
919-488-8635