The goal of marketing is to help your company grow. For many distributors marketing has been a promotion, event and sometimes communications department. For many, the staff are expected to be “doers”, not “thinkers”. Historically business strategy has been the […]
Throughout July we’ve talked to a number of distributors and manufacturers regarding their first half. A couple of weeks ago we decided to launch a survey on ElectricalTrends to ask our readers how their first half went. We’ve received 75-80 responses […]
The last couple of weeks have seen a couple of billion dollar buys that will have some affect on electrical distributors and manufacturers for significantly different reasons and coincidentally both deals originated with Home Depot. While independent entities, many will […]
This week we’re continuing with our ElectricalTrends Tech Vision Series. One of the most, if not the most, important piece of technology within a distributor is their ERP system. It essentially is the central repository for a distributor to develop […]
Last week came news that another independent distributor was sold to Sonepar. Eck Supply, a 20+ location distributor in southern VA, NC, SC, after selling their Rockwell location to EECO, sold the remainder of the company to Sonepar. Perhaps it […]
“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]
National chains, as we now, are large (by definition) and have the resources to theoretically make investments to capture share. In reality many of them, fortunately or unfortunately, do not operate like national entities. Rather than emulate a national retailer […]
That was the subject line of an email received this morning from a distributor. The body of email had a link: http://creesolutions.com/Solutions/NoHassles. Which started a thought process of: Is this really disintermediation when there are a number of lighting manufacturers who […]
NAED held its 2015 Annual Meeting in Chicago this past weekend. 748 people registered. There were 93 distribution entities and 105 manufacturer entities (inclusive of divisions for each) but there were only 46 manufacturer strategic one-on-one booths where distributors could […]
“What’s in it for me?” Over the years we all ask that question, especially when it comes to making decisions about our ERP software systems. Since most ERP’s at the order entry stage essentially perform the same function, we started […]
David Gordon
Channel Marketing Group
919-488-8635
