To combat the challenges of today’s marketplace, progressive distributors looking towards the future are investing more and more into digitizing their processes to optimize performance. These companies recognize that: Data can be monetized. This means that information in their ERP […]
Just like your car needs gas, or an electrical charge, to operate, so does your digitalization effort, or more specifically, your business, need data, to operate. And in both cases, you want that “fuel” to come directly from the source. […]
It’s been a number of years since Forrester Research and Gartner foreshadowed the demise of electrical distributors and forecasted that the business would 1) go online and 2) be taken over by Amazon and national chains. The part they missed […]
Each element of the channel is talking about information sharing and digitizing of processes. Distributors seek “better” and “more” product content to power their websites, manufacturers and distributors talk about the need for “data” to enable them to do “analytics”, […]
February marks ETIM North America’s third anniversary as an association and we thought it pertinent to ask Mary Shaw, Executive Director of ETIM North America, to share an update with the industry. This is a condensed version of a document […]
Okay, so I debated about writing this but I received a number of calls about the NAED Western from people who thought I was there. And calls from people who were there. All were asking for my observations from the […]
For the past ten years or so, many distributors have explored, and traveled, the eCommerce journey, traveling the path to bring new services to their customers and in the hopes of accelerated revenue. While the percent of sales coming from […]
Our recent posting on digital transformation got me thinking about data. Quality, matching data is the foundation of a digital initiative as, after all, data is what gets transmitted. This is needed for ERP systems and websites. For most distributors, […]
COVID accelerated many distributors’, and manufacturers’, interest in investing in technology. Coincidentally, just before COVID, NAED released it’s Building a Connected Business report and NEMRA released its Rep of the Future report (if you are a manufacturer or a rep […]
Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]
David Gordon
Channel Marketing Group
919-488-8635
