Nowadays it’s difficult to open a publication or have a meeting where the terms digital, AI, or eCommerce are not mentioned. The reality is that all are increasing in importance to the efficiency, some say viability, of an electrical distributor. […]
According to the latest NAED PAR report, electrical distributors generate 5.2% of their sales via their websites (the median is 2.2%). The data is from about 100 companies, and most would say this is overstated. The report shares that distributors […]
There was a phrase years ago that is attributed to EF Hutton, which was a financial advisory firm that goes “when EF Hutton speaks, people listen.” The inference that they had a wide reach, and somewhen influence. The same goes […]
In the realm of electrical manufacturing, the potential of integrating Artificial Intelligence (AI) could be a competitive advantage. One of the critical components underpinning the effectiveness of AI is structured data. Structured data refers to organized information that is formatted […]
Last week I commented on AD’s recognition of ETNA Supply as a digital innovator and their commitment to digitally achieving their customer’s satisfaction. One of the areas we’ve heard many comments from contractors regarding distributor websites is the poor search […]
AD recently held their eCommerce and Marketing Summit and recognized a number of manufacturers and distributors. ETNA Supply, a 24-location plumbing / PVF distributor headquartered in Michigan, was recognized as its Digital Innovator of the Year. Caroline Ernst, AD’s VP […]
AI is being talked about by many in the industry. Every tech company now is using the term. It’s the “hot” word. Put AI next to anything and it will open the door to a conversation. All want to know […]
E-commerce, defined as “website ordering, continues to be low for electrical distributors according to the NAED 2022 PAR report but by no means does this diminish the importance of distributor websites. According to the PAR report, which aggregated information from […]
In June ElectricalTrends hosted a webinar introducing the Trimble / Distributor Data Solutions (DDS) collaboration. The two companies shared what they are seeing in the construction trades and how data is being used, and will be used, to help companies […]
Talk to Sunrise Electric, a mid-size electrical distributor serving electrical contractors in the Chicagoland market and you’ll hear that eCommerce means different things to different people … with the commerce element the smallest part of the technology need. Kevin’s experience […]
David Gordon
Channel Marketing Group
919-488-8635
