How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]
As all portions of the electrical distribution value chain continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors and industrial buyers on their perspectives on eCommerce. The forthcoming white paper (you can reserve your copy […]
Business is running faster. Customers expect information faster and for it to be more accessible. Accuracy is paramount. This is what digital maturity is all about. It’s a different world than it was pre-Covid. As we get further from Covid […]
Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Sonepar, Rexel, Watsco, Fastenal, Grainger, Ferguson and similar – and there has been a recurring trend … growth […]
When it comes to launching a commerce-enabled websites, frequently distributors get concerned about: Product content Pricing Integrating with their ERP for “real-time” information. These are perceived as “daunting” and can frequently create paralysis in the decision-making process, especially if the […]
That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone care? Are we getting an ROI? I know I’m being, […]
With everything becoming more “digital” and analytics driving much, the role of product data has become more important to the electrical industry. And it is not just the historical issue of descriptions and assets. It is the underlying foundation of […]
For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]
While eCommerce, defined as orders placed via a website (online sales), for electrical distributors has been low according to the NAED PAR report, it should not be taken to mean that electrical contractors and industrial buyers are not seeking eSolutions. […]
Nowadays it’s difficult to open a publication or have a meeting where the terms digital, AI, or eCommerce are not mentioned. The reality is that all are increasing in importance to the efficiency, some say viability, of an electrical distributor. […]
David Gordon
Channel Marketing Group
919-488-8635
