As many know, lighting represents 25-30% of a distributor’s sales. Lighting is typically defined as lamps, ballast, and fixtures (and some people add in lighting controls). It is an important part of a distributor’s business albeit lighting projects are frequently low […]
When you see this ad, what do you think? Grainger and GE Lighting ran this ad in the March issue of Purchasing. Some things to ponder … What are you doing to reach your end-customer (the one who writes the check […]
The energy efficiency topic, and opportunity, is never far when discussing the economy and the electrical industry. And the news, and outreach endeavors by distributors and manufacturers, continues. In some instances it is about identifying ways to generate revenue, in […]
With commercial construction in the doldrums, distributors seeking revenue, and profit, opportunities are looking to diversify their business and asking the question “What percentage of my overall market do I have?” and then asking “What segments could I effectively, affordably […]
As many know, NAED held it’s 2010 National Electrical Leadership Summit this past weekend. There were about 83 distributor companies represented and 74 manufacturer companies. While the distributor attendance improved, it seemed like the manufacturer number declined, especially small to […]
Over the last few weeks we have noticed some trends and reported that a number of companies are pro-actively seeking ways to help their customers save money and connect.Our focus is normally on hard good products, but recently we have […]
A little bit of a reading roundup before this weekend’s NAED Leadership Summit. Recently there has been array of news from 3M, GE, Home Depot, Rexel, Square D, Datalliance, CED and Hilti to get us going (or at least cause some […]
Last week I visited a client in support of their strategic planning and marketing initiatives. As usual the question arose, “what are you seeing in the market?” And my answer this time was a little difference. I summarized the market […]
Ted Konnerth, president of Egret Consulting, the electrical industry’s premier recruitment firm for distributors and manufacturers, spoke last week at the Strategies in Light conference. This conference focuses on high-brightness LEDs and lighting. Ted lead a discussion on the challenges […]
Last week’s NAED SouthCentral attracted a decent crowd, defined as people who registered (as a number of people were no-shows due to weather in Chicago and the Mid-Atlantic / NY area). 68 distributors (excluding IESC and Bell Electric – sorry […]
David Gordon
Channel Marketing Group
919-488-8635
