Over the past several weeks I’ve spoken to a number of distributors and manufacturers who have commented that they have seen a decline in the number of units that they are selling compared to last year, especially for stock items. […]
It’s planning season and we’re engaging long-term distributor clients; new and prospective ones and a recurring theme is occurring … they are commenting on the lack of co-op marketing funds. Unfortunately, this isn’t a surprise as it has been a […]
Joint sales calls can be an effective partnering between a “manufacturer” and a distributor to generate demand from specifiers, end-users, and contractors. I put quotes around “manufacturer” as, most frequently, this is the local rep. But mention to a distributor […]
I was speaking with a manufacturer who was contemplating converting his direct sales force to a rep network. He was having difficulty replacing salespeople leaving his company either for retirement or other reasons (some of which were revealed in our […]
NSI industries has grown significantly over the past few years. Since being acquired by Odyssey Investment Partners in 2019, the company has invested into acquisitions, people, infrastructure, resources and more. A key element is that the company now has three growth […]
One of the historical “deliverables” of marketing is promotions. For many distributors, marketing was confined to three areas – events, premiums (those logoed “throwaways” / wearables) and promotions. Typically, all were funded, or at least co-funded, with manufacturer dollars. While […]
One of the challenges we hear from distributors is the need for sales and marketing tools from companies that understand distribution … and especially the electrical distribution channel … and that are affordable regardless of the size of the distributor. […]
Elemental LED Inc., a leading U.S. manufacturer of linear LED lighting and related products, is significantly expanding its Reno, Nevada factory to enable automation and large-scale manufacturing. “We’ve been building high-quality LED lighting fixtures in Reno since 2017, and we […]
“Fourth-generation, family- and employee-owned Schaedler Yesco Distribution, Inc. has announced the move to a larger facility in Allentown, PA. In 2015, Schaedler Yesco purchased Queen City Electric on West Walnut Street. That location was known as a reliable, local source […]
Rexel’s “strategic” acquisition of Horizon Solutions leaves Rockwell with only 24 distributors in the US. The acquisition was a surprise for many and generated questions. According to the press release: Rexel SIGNS DEFINITIVE Agreement to Acquire Horizon Solutions “Rexel USA, […]
David Gordon
Channel Marketing Group
919-488-8635
