It’s planning season and we’re engaging long-term distributor clients; new and prospective ones and a recurring theme is occurring … they are commenting on the lack of co-op marketing funds. Unfortunately, this isn’t a surprise as it has been a […]
Joint sales calls can be an effective partnering between a “manufacturer” and a distributor to generate demand from specifiers, end-users, and contractors. I put quotes around “manufacturer” as, most frequently, this is the local rep. But mention to a distributor […]
I was speaking with a manufacturer who was contemplating converting his direct sales force to a rep network. He was having difficulty replacing salespeople leaving his company either for retirement or other reasons (some of which were revealed in our […]
NSI industries has grown significantly over the past few years. Since being acquired by Odyssey Investment Partners in 2019, the company has invested into acquisitions, people, infrastructure, resources and more. A key element is that the company now has three growth […]
One of the historical “deliverables” of marketing is promotions. For many distributors, marketing was confined to three areas – events, premiums (those logoed “throwaways” / wearables) and promotions. Typically, all were funded, or at least co-funded, with manufacturer dollars. While […]
One of the challenges we hear from distributors is the need for sales and marketing tools from companies that understand distribution … and especially the electrical distribution channel … and that are affordable regardless of the size of the distributor. […]
Elemental LED Inc., a leading U.S. manufacturer of linear LED lighting and related products, is significantly expanding its Reno, Nevada factory to enable automation and large-scale manufacturing. “We’ve been building high-quality LED lighting fixtures in Reno since 2017, and we […]
“Fourth-generation, family- and employee-owned Schaedler Yesco Distribution, Inc. has announced the move to a larger facility in Allentown, PA. In 2015, Schaedler Yesco purchased Queen City Electric on West Walnut Street. That location was known as a reliable, local source […]
Rexel’s “strategic” acquisition of Horizon Solutions leaves Rockwell with only 24 distributors in the US. The acquisition was a surprise for many and generated questions. According to the press release: Rexel SIGNS DEFINITIVE Agreement to Acquire Horizon Solutions “Rexel USA, […]
Recently I was contemplating the news that is impacting our industry and considering if what we are doing today will enable us to be successful going forward. Key headlines you hear repeatedly business newscasts include: Increased Interest rates making it […]
David Gordon
Channel Marketing Group
919-488-8635
