Growth Strategies Archives

Advocacy / Branding / Contractors / Distributors / Growth Strategies / Manufacturers / Marketing / More Insights

Backing the USA

David Gordon Posted On July 3, 2014

July 4th seems to have come upon us very quickly (yes, I know, it comes the same time every year) but this year has been highlighted with the US soccer team’s success in the World Cup. Congratulations to them for the […]

Advocacy / Branding / Customer Segments / Distributors / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights

MA Towns, Cities and State Facilities Get Free Lighting from Sylvania

David Gordon Posted On June 26, 2014

Government and educational facilities represent significant lighting opportunities for distributors and lighting / lamp manufacturers. The challenge, frequently, is for these entities to obtain the budget that enables them to improve the quality of their lighting, reduce their electricity expenses […]

Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Marketing Groups / More Insights / Pricing / Productivity

Amazon: Friend or Foe minefield

David Gordon Posted On June 22, 2014

Amazon Supply can represent different threats to different types of distributors. It could depend on where you are located and what type of vertical you are in. If you sell into the large projects market, you may not feel threatened, […]

Growth Strategies / Lighting / Lighting2 / More Insights

LightFair and LEDs … Lighting the Way to Increased Sales

David Gordon Posted On June 12, 2014

LightFair, from all we’ve heard and seen, was a huge success and could be the second most important conference to distributors (after their marketing group or company meeting). It has given many publications lot’s of content. Since we didn’t attend […]

Distributors / Growth Strategies / Industry Consolidation / More Insights

What is the direction of traditional electrical distribution industry acquirers?

David Gordon Posted On June 4, 2014

A recent post about Sonepar’s latest acquisitions got us thinking. What have traditional electrical distribution acquirers been up to? Sonepar – As we saw in a recent MDM posting, and on Sonepar’s website, Sonepar appears to remain true to its […]

Growth Strategies / Logistics / Manufacturers / More Insights / Productivity / Sales Channel

State of Point of Sales Reporting and the Importance to Manufacturer Reps

David Gordon Posted On June 1, 2014

NEMRA has retained Channel Marketing Group to better understand the state of POS (point of sale) reporting in the electrical distribution industry for the purpose of accurately compensating independent electrical manufacturer sales representatives for activity in their territory. Over the […]

Channel Strategies / Growth Strategies / More Insights

Forbes’ Electrical Folly with Amazon Supply

David Gordon Posted On May 18, 2014

Over the past week a number of distributors and a few manufacturers have sent me the Forbes article and asked what I thought, how it would impact the industry and what they could / should do. And at the same […]

Growth Strategies / More Insights / People in the News

Could Performance Based Compensation Be Your Next Growth Engine?

David Gordon Posted On April 29, 2014

Every company says that its people make the difference. But what company admits to having “bad people”? The key is developing strategies to motivate associates to excel for the customer. Now comes survey results in April 22nd’s USAToday entitled “Survey: […]

Growth Strategies / More Insights / Pricing / Profitability

Fishing in your product (pricing) for Hidden Liability

Brad Justus Posted On April 25, 2014

Selling your company As some prepare to sell their company they go through a routine to maximize their profit, clean up returns, collect all the DSO’s they can, and many make it a point to collect as many SPA’s as […]

Branding / Contractors / Growth Strategies / Industrial Market / Marketing / Marketing Groups / More Insights / Supplier / Products

SupplyForce, AD, Border States, ElectricSmarts and DISC Deliver Sales & Marketing Tools

Brad Justus Posted On April 15, 2014

Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry. This is somewhat of an eclectic mix of topics. Please share […]