Over the past few weeks we’ve been hearing of a number of the national chains closing small branches. In some instances these branches were set up to service specific customers, in other instances they are small branches in small towns, […]
Over the past few weeks we’ve been hearing of a number of the national chains closing small branches. In some instances these branches were set up to service specific customers, in other instances they are small branches in small towns, […]
Commodities and sales organizations have been occupying our thoughts the past couple of days and we thought we’d give you something to ponder over the weekend: Purchasing magazine has an article entitled “Commodity prices are up–hedge or source?” Remember, they […]
Ted Konnerth, president of Egret Consulting, the electrical industry’s premier recruitment firm for distributors and manufacturers, spoke last week at the Strategies in Light conference. This conference focuses on high-brightness LEDs and lighting. Ted lead a discussion on the challenges […]
Last week’s NAED SouthCentral attracted a decent crowd, defined as people who registered (as a number of people were no-shows due to weather in Chicago and the Mid-Atlantic / NY area). 68 distributors (excluding IESC and Bell Electric – sorry […]
Last week we had the opportunity to speak with a couple of manufacturers and a number of reps. The conversations turned to how companies are reacting to the economic environment. Some companies proactively restructure to manage expenses and ensure profitability; […]
On Monday we shared recent attitudinal research of electrical distributors’ thoughts regarding marketing funding and co-op funding in particular. As you would expect, we also reached out to a number of manufacturers to gain their perspective. The manufacturer feedback was […]
Last month Channel Marketing Group conducted a brief electrical distributor attitudinal survey regarding marketing co-op funds and wanted to share the results. By no means are they scientific as we had about 100 responses. The questions we asked, and the […]
The beginning of the year has seen a number of “consultants” talk about continuing to focus on inventory management, pricing management and other inward focused initiatives. While they all are valuable in either getting to, or improving, profitability, they are […]
What do Arlington, Leviton, Thomas & Betts, Cerro Wire, Philips, Schneider Electric, Home Depot and Lutron have in common? (and three of them were sponsors of the Home Depot ad!) They all were either advertisers, sponsors of others’ ads or […]
Yesterday we mentioned that we were getting ready to launch our third Electrical Channel Challenges survey. Well, we’re ready. Electrical Distributor Channel Challenges Electrical Manufacturer Channel Challenges Electrical Sales / Rep Channel Challenges The goal of our Channel Challenges surveys […]


David Gordon
Channel Marketing Group
919-488-8635