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Feedback on “Are Distributors in the LED Market”

David Gordon Posted On October 29, 2013

Earlier this month we shared some thoughts on the impact LEDs are having on the lighting industry. The posting, entitled “Will Distributors Capture the LED Market and Retain Share of Lighting Sales?” generated a couple of comments on ElectricalTrends (but […]

Advocacy / Channel Strategies / Customer Service / Growth Strategies / Industry News / Lighting / Lighting2 / Marketing / Reps / Research Reports / Technology

Will Channel “In”Efficiency Lead to 50.01% Defining Choice?

David Gordon Posted On October 18, 2013

Every once in awhile I like to share the thoughts of other “thought provoking” individuals. One such company is Egret Consulting. Many may know Egret as one of the electrical industry’s premier recruiting firms. Some may know its principal, Ted […]

Customer Segments / Distributors / eBusiness / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Manufacturers / Marketing / Marketing Groups / Pricing / Renewables / Technology

AD North American Meeting Recap, Observations & Award Winners

David Gordon Posted On October 11, 2013

Earlier this week I attended the AD Electrical North American Meeting (NAM) and thought I’d share some observations about the meeting, input I received and commentary from others … all in no particular order. And unfortunately, what is essentially a […]

Customer Service / eBusiness / Marketing / Research Reports / Sales Channel

The Emperor has no clothes

David Gordon Posted On September 23, 2013

The decision to buy big ticket items like software similar to SalesForce.com or ERP software from Epicor or Infor SXe or SAP , can be a mind numbing experience for many. And usually it is because there are too many chefs involved in the implementation process or […]

Contractors / Distributors / Growth Strategies / Marketing / Sales Channel

Walters Gives Product Away in San Diego

David Gordon Posted On September 19, 2013

Walters Wholesale, a sister company of CED and USESI, is running a “unique” promotion at its two San Diego branches. We say “unique” as we know of a couple of companies that ran similar promotions years (and years) ago but, […]

Channel Strategies / Contractors / Distributors / eBusiness / Lighting / Lighting2 / Manufacturers / Marketing

Ballasts.com Representing 10 Ballast Manufacturers?

David Gordon Posted On September 18, 2013

Earlier today the convergence of the ballast industry and e-commerce hit my inbox. Note: Unfortunately when I searched Whois.net I mistyped “ballasts” and forgot the “s”. www.ballast.com is owned by Philips Lighting and www.ballasts.com is hosted by www.bluehost.com but the […]

Branding / Channel Strategies / Contractors / Distributors / eBusiness / eMarketing / Growth Strategies / Lighting / Lighting2 / Marketing / Productivity / Purchasing / Research Reports / Technology

Amazon Supply and Google Shopping for Suppliers Programs …

David Gordon Posted On September 3, 2013

Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program.But first, a couple of things […]

Branding / Distributors / Growth Strategies / Marketing

Driving … The Grainger Way

David Gordon Posted On August 26, 2013

Okay, so we talked about imitating others and how that may, or may not be, an effective growth strategy and yes, according to Nike, everyone wants to be “like Mike”, but here’s an idea from Grainger that may generate some […]

Branding / Growth Strategies / Lighting / Lighting2 / Marketing

Cree – Building Market Awareness Through Retail Merchandising

David Gordon Posted On August 20, 2013

We’ve all heard, and seen, how LEDs are taking over the lighting space. We’ve seen lighting manufacturer strategies … and they all focus around selling fixtures with LEDs in them. And we’ve heard how LEDs are so much more efficient […]

eBusiness / Marketing / Productivity / Research Reports / Technology

ERP’s won’t do it all in the Future … The Technologies for Today / Tomorrow

David Gordon Posted On July 24, 2013

The revolution has begun…look at it in your hand…it started out as a mobile phone. It is now a cell phone that exchanges data from different platforms and allows you to make decisions while on the move.From years back, distributors […]