Marketing Archives

Industry Consolidation / Industry News / Lighting / Lighting2 / Logistics / Marketing / Marketing Groups / Research Reports / Sales Channel / Supplier / Products

14 thoughts for 2014

David Gordon Posted On January 10, 2014

Okay, so you’ve seen lots of “predictions” or “trends” by every publication for 2014. So, not to be left out, we thought our first post of the year should share some thoughts / ideas that are industry specific for 2014. […]

Channel Strategies / Distributors / eBusiness / Growth Strategies / Marketing / Productivity / Research Reports

A Brick Branch or an eBranch – Let the Arms Race Begin

David Gordon Posted On December 4, 2013

As we mentioned Monday, a number of distributors, and some manufacturers, discussed e-marketing and more importantly e-commerce (commerce enabled websites) at the recent NAED Eastern Conference. It appears that the impetus for this has been the continued growth, and competitiveness, […]

Advocacy / Associations / Growth Strategies / Industry News / Lighting / Lighting2 / Marketing

NAED 2014 Eastern Observations (Nov 2013)

David Gordon Posted On December 2, 2013

Just before Thanksgiving we attended the NAED Eastern which was held in Orlando. Approximately 560 individuals registered for the conference. According to the registration list, only 62 distributors were listed and this included elements of some companies being listed multiple […]

Branding / Industry News / Lighting / Lighting2 / Marketing / Supplier / Products

Cree Drives LED Awareness on CNN.com

David Gordon Posted On November 13, 2013

LEDs continue to make news and drive revenues for distributors. They made so much news this week that they were featured on www.cnn.com’s home page … with advertising by Cree on Monday, November 11th (Veteran’s Day). And when you clicked […]

Distributors / Growth Strategies / Industry News / Lighting / Lighting2 / Logistics / Marketing / Marketing Groups / Renewables

AD, HD Supply, Graybar and Rexel Report In

David Gordon Posted On November 7, 2013

With earnings season continuing, it’s good to check in to see what some of the other national chains are doing. If you recall, last week we commented on WESCO. Here’s the info, and some insights, into AD, HD Supply, Graybar […]

Channel Strategies / Customer Segments / Growth Strategies / Marketing / Research Reports

Analyzed Data Optimizes Performance

David Gordon Posted On October 31, 2013

Earlier this week we sent out our latest issue of Converge, Channel Marketing Group’s e-newsletter which is received (and hopefully read) by thousands of people in the electrical and other industries. This issue had 3 topics: Why Halloween is symbolic […]

Advocacy / Distributors / Growth Strategies / Lighting / Lighting2 / Logistics / Manufacturers / Marketing

Feedback on “Are Distributors in the LED Market”

David Gordon Posted On October 29, 2013

Earlier this month we shared some thoughts on the impact LEDs are having on the lighting industry. The posting, entitled “Will Distributors Capture the LED Market and Retain Share of Lighting Sales?” generated a couple of comments on ElectricalTrends (but […]

Advocacy / Channel Strategies / Customer Service / Growth Strategies / Industry News / Lighting / Lighting2 / Marketing / Reps / Research Reports / Technology

Will Channel “In”Efficiency Lead to 50.01% Defining Choice?

David Gordon Posted On October 18, 2013

Every once in awhile I like to share the thoughts of other “thought provoking” individuals. One such company is Egret Consulting. Many may know Egret as one of the electrical industry’s premier recruiting firms. Some may know its principal, Ted […]

Customer Segments / Distributors / eBusiness / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Manufacturers / Marketing / Marketing Groups / Pricing / Renewables / Technology

AD North American Meeting Recap, Observations & Award Winners

David Gordon Posted On October 11, 2013

Earlier this week I attended the AD Electrical North American Meeting (NAM) and thought I’d share some observations about the meeting, input I received and commentary from others … all in no particular order. And unfortunately, what is essentially a […]

Customer Service / eBusiness / Marketing / Research Reports / Sales Channel

The Emperor has no clothes

David Gordon Posted On September 23, 2013

The decision to buy big ticket items like software similar to SalesForce.com or ERP software from Epicor or Infor SXe or SAP , can be a mind numbing experience for many. And usually it is because there are too many chefs involved in the implementation process or […]