As seen in today’s Electrical Marketing, and with expanded information and insights … David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers […]
On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. […]
With the stimulus package passed and signed into law, the question for electrical distributors and manufacturers is “how to get your piece of the pie?” Regardless of your political affiliation or beliefs regarding the American Recovery and Reinvestment Act of […]
As an industry we’ve been reticent to deploy technology to driving sales revenue. While many use technology to streamline operations, not much has been done to support revenue generation. We’re seeing some signs that things are changing: Invoice marketing: Billtrust […]
It all revolves around planning.For years many distributor marketing initiatives were conceived “last minute” with the knowledge that they had access to manufacturer co-op funds. Many felt that these funds were an entitlement. Some enriched local premium companies with last […]
The year started off with a division of a national chain changing marketing groups. IMARK announced that USESI, a member of Equity/EDN, had joined the group. In case you are not familiar with USESI, they are the sister company to […]
Yesterday’s announcement from the National Bureau of Economic Research that the economy is in a recession wasn’t a surprise. Nor was the fact that the economy has been slowing since last December. While it may be surprising that December was […]
With many companies currently developing their 2009 plans, its important to remember that there are many opportunities to take share, drive revenue and improve profitability in this marketplace.In fact, history shows that companies that take a prudent, aggressive, stance in […]
Now that the election is over, we can get back to our lives. Regardless of your political preference, those of us in “battleground states” are happy the election is done. No more robo-calls (we averaged 8 calls / day for […]
If you haven’t seen the latest issue of Electrical Wholesaling, you owe it to yourself to read the cover story on Trade Service. The article was very illuminating on what the company has been working on and its breadth of […]
