When the company decides to invest in its brand and create awareness for the company. This appears to be the case in the PVC plastic pipe arena with JM Eagle staking a claim to increasing awareness of what, we in […]
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Every company says that its people make the difference. But what company admits to having “bad people”? The key is developing strategies to motivate associates to excel for the customer. Now comes survey results in April 22nd’s USAToday entitled “Survey: […]
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Selling your company As some prepare to sell their company they go through a routine to maximize their profit, clean up returns, collect all the DSO’s they can, and many make it a point to collect as many SPA’s as […]
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Earlier this year Channel Marketing Group surveyed distributors and manufacturers regarding their 2014 sales outlook and also inquired about key growth strategies, key markets and key product offerings that would drive growth. This research was then segmented based upon the […]
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Contractors
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Marketing
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Supplier / Products
SupplyForce, AD, Border States, ElectricSmarts and DISC Deliver Sales & Marketing Tools
Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry. This is somewhat of an eclectic mix of topics. Please share […]
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What you did some years ago. If you went to your favorite fishing hole in your business, it could be your Product Data and the way you priced product. Some are old enough to remember that when they set up […]
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The answer, obviously and increasingly, is yes. Every department within your company is investing in technology. Consider: The network that is used for daily duties (i.e. Microsoft, Apple, Adobe, etc and the various hardware players) Phones (VOIP networks as well […]
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Internet is Impersonal With so many people growing up with astounding computer skills, a number of distributors are wondering how to utilize these skills in future business plans. Most distributors got ‘Pushed” into an ERP computer systems because they thought […]
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We’re continuing to see a correlation between a distributor’s focus on selling LED lighting and their sales performance. Perhaps it creates an opportunity to get in front of a customer and eventually sell them additional products; perhaps it’s solely to […]
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Unused Wedding Dresses A local ABC TV station in the Dallas-Ft Worth market interviewed a number of birthing center nurses about what babies are wrapped in when their trip from the hospital is to burial. The answers may surprise some. […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
