For the last several years I’ve asked distributors what they are netting out at the end of the year. And currently if you said you were netting out around 3%, you are doing better than a CD at your local […]
For the last several years I’ve asked distributors what they are netting out at the end of the year. And currently if you said you were netting out around 3%, you are doing better than a CD at your local […]
Will the demise of yesterday’s light bulb (lamp) lead to changing lighting fixture / lamp manufacturer relationships? Had an interesting discussion today with a distributor regarding lighting / lamp manufacturers which created the thought of “what is the future of these […]
You may remember the Wendy’s commercial called “Where’s the beef?” The essence was competitive hamburger chains had small burgers. With e-Commerce initiatives we could ask “where’s the content?” While launching an initiative can be costly (time and financial), the bigger […]
The electrical industry has a number of entities that essentially act as “middlemen” between either manufacturers and distributors or distributors and their end customers. These companies provide value-added services to the channel. In the instance of companies such as All […]
For the past three years ElectricalTrends and industry colleagues have helped Pat Schrager, formerly of Panduit, generously contribute to helping children with cancer. March is typically St Baldrick’s month, when individuals shave their heads in support of kids with cancer. […]
Last week I was at the NAED South-Central which was held in Tampa. While the reported attendance was about 675-700 individuals, consisting of 75 distributor entities (including multiples of CED, Sonepar, etc), 122 manufacturer entities, and the remainder being reps […]
Regarding the post from February 12, 2014. This writer expressed an opinion about Epicor that apparently was not construed as an opinion by Epicor. Such statement was as follows: “Sometimes I think that I read too many 10-Q’s and other public documents. Many […]


David Gordon
Channel Marketing Group
919-488-8635