I read a statement that in the history of the United States, there have been 4 events that have most significantly changed the life of our inhabitants: The Revolutionary War, the Civil War, the Vietnam War and COVID. Please consider […]
For the most part the electrical supply chain is back to normal … except if you need switchgear and transformers. Reportedly the switchgear manufacturers are investing to build capacity and feel they can “catch up” within a year (okay, there […]
At last month’s NAED, almost everyone I met asked about expectations for the second half of the year. Overall, distributors were positive whereas many manufacturers were expecting a “flat” market. This follows publicly held distributors reporting a good Q1 and […]
Incentive travel programs can help accelerate sales, especially for contractor-oriented distributors, as well as share appreciation for a customer’s support. Why do these programs work? Because they provide contractor management another reason to consider a distributor when they have discretion […]
LightFair, which traditionally has been the lighting industry’s preeminent show, was held the same time as the NAED National. While I was not able to attend this year, Linda Longo, Executive Editor of US Lighting Trends, a service of Channel […]
Distributor acquisitions continue to occur. In the past few weeks there were three acquisitions of note, each with different rationale: Billows Acquired by Sonepar June started with a bang with the announcement that Billows Electric was sold to Sonepar. The “bang” […]
Just like your car needs gas, or an electrical charge, to operate, so does your digitalization effort, or more specifically, your business, need data, to operate. And in both cases, you want that “fuel” to come directly from the source. […]
Last week NAED held its National conference in Marco Island. Almost 500 people attended which made the conference seem “small” which may explain why people asked why the conference was held so late in May (although some mentioned they were […]
The feedback on my last article regarding why manufacturers seem to be converting their sales force more to include representatives, and what they were looking for in choosing a representative received significant enough feedback to suggest an article discussing the […]
Everyone is talking about digitalization, the need to automate functions to streamline business processes and support personnel shortages in some areas, and the desire for “information transparency.” It all takes time and money and, at the core of it for […]
David Gordon
Channel Marketing Group
919-488-8635
