After the recent NEMRA meeting and listening to the presentations from the marketing groups and the national chains, the question of “strategic relationships” came to mind. What is the most important factor in choosing relationships between a distributor, manufacturer and […]
WESCO reported 2020 Q4 earnings and, while from a Wall Street perspective the growth number was great (48%), from an industry perspective it’s misleading as it is comparing combined Anixter / WESCO vs WESCO from 2019. Q4, however, was comparable, […]
EDI isn’t just for distributor / manufacturer interactions. It can also effectively be used to reduce operational costs between independent manufacturer representatives and manufacturers while keeping the rep informed on all of the critical information needed to ensure superior customer […]
At ElectricalTrends we primarily cover the United States but we know we have a number of readers from Canada and our postings are frequently redistributed by Canadian Electrical Wholesaler and Electro-Federation so the recent news regarding AD and their Canadian […]
Topaz lighting Inc., a 35 year-old manufacturer of lighting fixtures, lamps and electrical fittings, opened a 200,000 sq. ft. distribution center in Monroe Township, NJ. The consolidation of inventory from their PA and NY warehouses into a single new flagship […]
If you talk to manufacturers and NEMRA reps this month you’d wonder if there was going to be any sales in the industry this month! So many people are involved in web planning meetings. There are more “national sales meetings” […]
Gene Biben, formerly President and CEO of Biben Sales, joined Channel Marketing Group earlier this month. Gene’s avowed desire is to “give back” to the industry, to help people work together. He will help reps achieve their goals and manufacturers […]
ETIM North America continues to gain momentum with the addition of TELE Controls as its most recent member. TELE Controls is a relatively newcomer to the North American electrical distribution market. An Austrian company, TELE Controls recognizes that benefits that […]
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]
Last month we solicited the electrical / lighting channel’s input on the lighting market during the fourth quarter. And the market continues to rebound. After a strong Q3 as reported in our Q3 Pulse of Lighting Report, Q4 showed continued […]
David Gordon
Channel Marketing Group
919-488-8635
