Last week we were on a call with a manufacturer and the question arose of “are supply reps calling more on distributors or are they starting to call on end-users, contractors and engineers?” The question surprised us given our perception […]
In only 16 months ETIM North America has gained traction in the electrical industry, helping set the industry on a path to organize product descriptors and attributes in accordance with international standards. ETIM North America’s role is to refine the […]
Earlier this month Acuity combined their quarterly call (Q3 for them as they are on a fiscal year) with their Investor Day. For those who remember Gilligan’s Island, it was a “3 hour journey.” A nicely produced production but, to […]
The first half of the year came to an end with a “bang”. While the channel was challenged throughout the first half with: COVID concerns evolving to an economic recovery Companies redefining their work environment … again … with the […]
Continuing my plan to answer questions that have been posed to me recently, and over time, as well as share some concerns, let me share thoughts about Competition Starting a new marketing role Work from home and Industry involvement and […]
It looks like the market has averted the threat of $5 copper, however, this appears to be more through financial dynamics than through market forces. Prior to last week’s Federal Reserve statement confirming a strong market, rising inflation and that […]
Growing a lighting manufacturing or distribution business has gotten more difficult since the COVID-19 pandemic began. Digital marketing automation can be the solution. Lighting Solution Development, a leading consulting firm to the advanced lighting industry, has published a free guide […]
As companies “reopen”, travel has resumed for many … and so have industry meetings. Some, like AHTD, maintained their conference schedule (they ran their fall one in Salt Lake City and had a spring meeting in Florida). Others are currently […]
As we transition from the pandemic many wonder about “the future of sales”, meaning, “what will the sales process (sales model) look like in the future” and, essentially, “what is the role of / for outside salespeople?” In reality, this […]
Understanding growth potential within a market requires marketplace insights that help identify the size of the market as well as specific product category potential. These data points help support strategy development, resource allocation and identify if there is enough growth […]
David Gordon
Channel Marketing Group
919-488-8635
