Happy New Year. And with a new year comes 2017 predictions. This year, at least at this time, there appears to be some economic optimism in the air. Whether it’s sustainable given that the economic and regulatory reforms that are […]
For some reason when it comes to December manufacturers seem to make a flurry of moves with a number being of the acquisitive type. Don’t know why, but… And there are other manufacturer “happenings” that we’ve heard of. So, as […]
Every year utilities spend billions of dollars on energy efficiency / lighting rebate programs. In fact, one report states $7.8 billion! And estimates are that only $1-3 billion of this are for mid-stream (channel) rebates. And as Chris Cloutier, our […]
2016 seems to have been the “year of pricing”. A number of distributors either discussed, or undertook, pricing initiatives this past year. In many instances it was a desire to reverse an industry trend … eroding margins. Others recognized that if […]
As everyone knows, there has been much discussion regarding eCommerce and how it is “vital” for the survival of distributors. It’s essential to compete against Amazon. And small distributors (<$25M) are dinosaurs, destined to become extinct because of their inability […]
Only 30 days left in the year. And with all of the year-end things to do and possibly meetings you had to attend, many are just getting around to doing their 2017 planning … or at least sales forecasting. The […]
Many electrical and lighting distributors have devoted resources to marketing, selling and managing utility rebates to support their customers and as a differentiator to earning lighting retrofit projects. Frequently utility rebates are used to support LED sales. The rationale essentially […]
Recently a lighting rep who recently completed his first year at his firm, after spending six years in a variety of lighting manufacturer roles, shared his observations. The rep, Tom Salter, who works for SESCO Lighting, allowed ElectricalTrends to share […]
For the past 18 months NEMRA has been working with its NMG (NEMRA Manufacturer Group) to better understand the impact of the lack of industry standards to report point of sale (POS) and point of transfer (POT) between distributors and […]
David Gordon
Channel Marketing Group
919-488-8635
