More Insights

Are you ready for the IoT?

David Gordon Posted On October 10, 2016

Whether it is IoT or IIoT, the Internet of Things is all the rage. You can’t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference […]

Growth Strategies / Marketing / More Insights / Sales Channel

Are you interested in new customers? New sales?

David Gordon Posted On October 10, 2016

Companies are currently planning their 2017 initiatives. Corporate typically sets the revenue goal (okay, they may ask for input, but …) A portion of the objective comes from an expectation of recurring revenue / customer retention. An element is expected […]

Branding / Growth Strategies / Marketing / More Insights

Sometimes You Need to Change Your Club

David Gordon Posted On October 5, 2016

Golf is one of those games that unless you play the same course every time you need to read the course, understand the conditions, evaluate how you are playing and, sometimes (many times for me), you need to change the […]

Industry News / Lighting / Lighting2 / More Insights

Confusion in Street Lighting?

David Gordon Posted On October 5, 2016

Street lighting represents a growth opportunity for electrical and lighting distributors as well as manufacturers (and yes, some sell direct to municipalities). And the recent acquisition by Verizon of Sensity, and Acuity’s involvement in Sensity, which ElectricalTrends has commented on, […]

Branding / Marketing / More Insights

Marketing Your Warehouse

David Gordon Posted On October 3, 2016

Have you ever thought about how you can monetize your warehouse in a way other than operational efficiency and increased throughput (which you should be doing with a continuous improvement process guided by a metric management mentality?). Think about how […]

Advocacy / Associations / Manufacturers / More Insights / Reps

NEMRA – A Tool for Accelerating Small Manufacturer Growth

David Gordon Posted On September 27, 2016

Earlier this week there was a press release announcing that a small, innovative and progressive LED lighting company, START Lighting, had recently joined NEMRA. Now normally a small manufacturer joining an association isn’t too noteworthy, and, quite frankly, it isn’t, […]

Customer Segments / Growth Strategies / Industry News / More Insights

2017 Planning – Macro Outlook, Wood Building Construction & Oil

David Gordon Posted On September 21, 2016

It’s now about 30 days to the AD and IMARK national meetings. Graybar just held their national meeting. Manufacturers and distributors should be well underway in their individual planning. 2017 joint business planning is quickly upon us and, in continuing […]

Channel Strategies / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Sales Channel / Technology

“Can you hear me now?” – Verizon

David Gordon Posted On September 19, 2016

Many may remember the Verizon commercials titled “Can you hear me now?” And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors […]

Advocacy / eBusiness / More Insights / Productivity / Technology

Epicor Joins ElectricalTrends

David Gordon Posted On September 19, 2016

ElectricalTrends would like to welcome Epicor as our latest advertiser. Epicor, as many in the electrical industry knows, is a prominent ERP system in the electrical industry. In fact, according to Electrical Wholesaling, more than 70 of the Top 200 […]

More Insights / Research Reports

Benchmarking Q1 Lighting and Industrial Controls

David Gordon Posted On September 19, 2016

It’s always good to benchmark your performance when you can have access to trending industry information. The September 2016 issue if NEMA’s electroindustry shared some Q1 2016 data in the areas of lamps, lighting and industrial controls. This information is based […]