Home » Reps

Reps

Advocacy  / Associations  / More Insights  / Productivity  / Profitability  / Reps  / Sales Channel  / Technology
POS Integral to Rep Commission Model
David Gordon Posted On January 10, 2020

POS Compensation

Throughout the fall Channel Marketing Group surveyed NEMRA reps and also interviewed dozens of them on behalf of NEMRA for the upcoming Rep of the Future report, which will be unveiled at the upcoming NEMRA meeting.  While the objective of […]


Continue Reading
1
0

Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / More Insights  / Profitability  / Reps  / Sales Channel
Happy New Year!
David Gordon Posted On January 5, 2020

Happy New Year 2020

Happy New Year! As we start the beginning of the first week of the year, and with everyone back, we wanted to take a moment to share our thanks and solicit your input. Thank you First, thank you for your […]


Continue Reading
2
0

More Insights  / People in the News  / Reps
Orbit Industries Adds ElectriSpecNY to Rep Network
David Gordon Posted On December 9, 2019

Orbit Industries

Orbit Industries announced a new sales partnership with ElectriSpecNY of Skaneateles, New York. ElectriSpecNY will represent Orbit’s line of electrical products throughout Upstate New York. Established in 2018, ElectriSpecNY associates will focus on educating electrical contractors about Orbit products, and […]


Continue Reading
0
0

Manufacturers  / More Insights  / Reps  / Sales Channel  / Training
The Complicated Rep / Regional Sales Manager Relationship
David Gordon Posted On September 24, 2019


The relationship between manufacturers and their reps is perhaps the single most important relationship that both can have as it is a synergistic, mutually dependent relationship that impacts the success of both companies.  The best are a symbiotic relationship.  For […]


Continue Reading
1
0

Branding  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Reps  / Research Reports  / Technology
Convenience Will Deliver Sales and Loyalty
David Gordon Posted On September 22, 2019


Buyer behavior is changing.  Convenience is now a differentiator. Customers expect it. It’s the new definition of service. It started in the consumer world and is quickly transitioning to B2B buyer expectations, and it will become distributor reality (and is […]


Continue Reading
1
0

Associations  / Channel Strategies  / Industry News  / More Insights  / Reps  / Sales Channel
What will the Rep of the Future look like?
David Gordon Posted On September 15, 2019


NEMRA needs your help in understanding your needs to answer the question of “what will the rep of the future look like?” There are three key premises for preparing to prosper (some say “survive”) in the future: You need to […]


Continue Reading
2
0

Industry Consolidation  / Manufacturers  / More Insights  / Reps  / Sales Channel
The Rep Alignment Dilemma
David Gordon Posted On July 31, 2019


The rep alignment dilemma … whom to align with to generate sales? End-users? National chains? Independent supportive distributors? Any distributor who will support the manufacturer? The manufacturer? But, the bottom line becomes, what will generate sales to meet manufacturer expectations? […]


Continue Reading
4
0

Branding  / Marketing  / More Insights  / Reps
Synergy with Rep Marketing
David Gordon Posted On July 17, 2019


Rarely are the terms “manufacturer rep” and “marketing” referenced together.  In reality, their is a synergy between the two. They both relate to communicating and demand creation. Historically manufacturer rep agencies have consisted of salespeople calling on distributors, “buyers” (contractors […]


Continue Reading
0
0

Branding  / Channel Strategies  / Distributors  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Reps  / Sales Channel
3M Changes. Striving for Control?
David Gordon Posted On June 23, 2019


3M’s recent decision to terminate most, if not all, of its remaining manufacturer reps may have represented the culmination of a decision to drive the business in a different direction where the company believes that its brand is strong enough […]


Continue Reading
6
0

Associations  / Logistics  / Manufacturers  / More Insights  / Productivity  / Reps  / Sales Channel
NEMRA POS Gains Support
David Gordon Posted On April 30, 2019


A few years ago, NEMRA identified that a major issue for its members was ensuring that they were compensated appropriately. While manufacturers endeavored to pay their reps, and typically did according to their contractual agreements, the reality is that the […]


Continue Reading
2
0