Biben Sales, a leading manufacturer rep serving southern NJ, eastern PA, Delaware, Maryland and the District of Columbia, announced the promotion of: Tracy Niedrowski as its Manager of Lighting/Energy where her responsibilities are to work with distribution further developing its […]
Fran Pollart, Managing Partner of Pollart Electrical Sales and incoming Chairman of NEMRA, now has a tough job. He’s charged with leading a search to replace Ken Hooper, President of NEMRA, who last week announced his retirement from NEMRA. NEMRA […]
Southwire is a very intriguing company. Years ago they took a commodity product that defined the company (wire), combined it with some acquisitions and mixed in marketing to convert the company from the perception of a staid, commodity company to […]
Recently two well-known rep agencies in the Gulf Coast area, JD Martin and The Schell Company, “merged”. JD Martin Co, has locations in Houston, Dallas, San Antonio and Oklahoma City and didn’t change. The Schell Company changed its name to Schell Martin […]
NEMRA’s POS reporting initiative received significant distribution support last month when IMARK Group’s board of directors endorsed support for the standards, hence taking a leadership position in the importance of manufacturer reps. The Board motion encourages IMARK members to review […]
POS, defined as point of sale, is a decades old issue for the electrical industry. There are many reasons why customer-specific sales information isn’t shared between distributors and their manufacturers. While the information is withheld in many cases, a consequence […]
Over the past couple of years two major market forces have been roiling the industry. These changes create opportunity for some, channel challenges for others. The areas are price and LEDs. For years the price elasticity for electrical construction material […]
Glenn International, a leading rep agency in the Caribbean and Central America, announced the hiring of three individuals to expand the resources of the agency, which represents electrical, lighting and datacom / telecom lines. The agency works within the region […]
Customer satisfaction is a key element of a growth strategy as it helps support the retention of the business. And while everyone says they deliver quality customer service, measuring service performs and continuously seeking ways to improve can separate companies. […]
The lighting market is more competitive than ever before. And with unit sales rates exceeding revenue growth rates, aside from declining materials costs, as they say “it’s the competition, stupid.” Historically the term “value engineering” is derisively referred to as […]
David Gordon
Channel Marketing Group
919-488-8635
