The lighting industry continues to evolve. Once the domain of the lighting agent, independent electrical manufacturers began to represent distributor-driven lighting lines a number of years ago. This was a benefit to electrical distributors who could then benefit from being […]
According to a recent press release from MaxLite, the company has forged an expanded relationship with Lester Sales that now covers eight states. “MaxLite, a leading manufacturer of energy-efficient lighting & controls, and Lester Sales Company, a leading sales and […]
Leading manufacturers seek to bring new products to market on a regular basis as a means of driving sales. Further, these new products are based upon changes to the NEC (National Electrical Code), safety, productivity, new installation methodologies, or new […]
Last month Desiree Grace, President, Americas, Cembre, Inc., shared thoughts based upon her extensive industry experience on how manufacturers can improve their annual planning process by localizing their information gathering and truly partnering with their sales organizations to gain local […]
The electrical market has become more nuanced in the past few years. National statistics, and perhaps national strategies, mean less than every before. Why? Consider: Geographic tendencies Concentrations of market / vertical segments Population shifts State tax policies which have […]
Just like electrical distributors are deciding their future with a number deciding to sell as companies go through generational change and succession decisions, so are independent electrical manufacturer representatives, which creates opportunities to expand their footprint while also retaining distinctive […]
ASA Electrical Sales, a leading independent electrical representative and NEMRA member covering Wyoming, Colorado, Arizona, New Mexico, Nevada, southern California and northern California is growing. The agency recently hired two new salespeople: Kyle Emge will be providing additional coverage in […]
The past quarter has been an interesting time for the rep / lighting agent community with a number of significant changes occurring. The question becomes, “why?” While changes on the lighting side of the business seem to be perpetual and […]
NAED meetings, NEMRA planning, AD and IMARK meetings are coming and now being scheduled. It means it’s time for the 2024 planning process between manufacturers and their representatives to begin! But before the meetings and joint planning, manufacturers develop their […]
The Southwest lighting market underwent change last week with Current Lighting announcing that its HLI brands will now be represented by Bell & McCoy. According to its announcement. “Current™ has chosen Bell & McCoy Lighting and Controls as its representative […]
David Gordon
Channel Marketing Group
919-488-8635
